diana ayyad, Commercial communication

diana ayyad

Commercial communication

Gulftainer

Location
United Arab Emirates
Education
Bachelor's degree, Business administration
Experience
6 years, 7 Months

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Work Experience

Total years of experience :6 years, 7 Months

Commercial communication at Gulftainer
  • United Arab Emirates - Sharjah
  • September 2017 to July 2018

Working along with the Group commercial manager and reporting to the group commercial director. Managing the UAE commercial sales team, providing leads delegating and monitoring work and analyzing the output while reporting it back to management. Creating analysis for board members meetings and firing monthly updates and reports to director’s team.

1. Communication with existing clients to deliver customer satisfaction:

 Identifying new clients by cold calling and provide our services at the port, in addition to calling our co-existing clients to provide customer service to maintain relationship.
 Work with the Directors to investigate customer complaints and concerns arising from products and suggest appropriate solutions. Discuss with team to identify appropriate course of action.
 Liaised with marketing team to initiate Customer Relationship Management protocols to improve client follow-up
 Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
 Generate, edit, publish and share daily content (original text, images, video or HTML) that illustrates the company objective and encourages community members to take action
 Set up and optimize company pages within each platform to increase the visibility of company’s social content
 Moderate all user-generated content in line with the moderation policy for each community
 Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
 Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

2. Launched the Pipedrive platform for the sales team from A to Z

 Developed the CRM rules and regulations guidelines to meet the departments’ sales team targets and objectives.
 Manage the CRM activities, pipeline and leads to support the clients’ needs and demands.
 Arrange training for both the operation and the commercial department on the CRM platform.
 Bi-weekly audit on the CRM database and ensure data integrity while reporting and analyzing the output presenting to managerial level

Market Research Analyst at IDC
  • United Arab Emirates - Dubai
  • December 2011 to July 2017

Responsible for conducing quantitative market sizing, analysis and forecasting on a quarterly basis for the GCC countries, Rest of Middle East and Africa as part of IDC’s syndicated research tracker to support organizational activities and drive growth and revenue/profit achievement.

-Pioneer in verifying and analyzing hardcopy device, large format printers and Scanners sales data and forecasts for MEA, working closely with IDC’s local analysts in those countries for evaluating and exploring potential business opportunities.
-Manage and lead over 9 country analysts on a quarterly basis, to ensure timely delivery of accurate market data and forecasts for the entire MEA region to support rapid sales growth through multiple channels with a high level of efficiency, quality and cost effectiveness.
-Coordinated communication between in-country analysts, Dubai regional office, and CEMA headquarters in Europe and mentor new team members to achieve objectives.
Maintain a whole database of clients, collect, process, enter CRM platform, developing and updating the system.
-Conducted a concerted-level of interaction with select group of target investors on a regular basis while transmitting monthly newsletter to the Investors.
-Establish plan to investigate and respond to client queries regarding market trends and individual vendor performance to determine vendors’ completion of service and contractual obligations. Dedicated to identifying and satisfying customer needs and requirements.
-Judiciously arrange and conduct extensive in-country interviews to write annual vendor profiles and in-depth market reports for GCC and Rest of Middle East to enhance market penetration.
-Provide administrative management and project A-Z support while prioritizing and organizing the workloads based on the research director.
-Participate in bespoke consulting engagements for private and public sector; projects include market opportunity analysis, competitive profiling, channel partner strategies, brand perception, and go-to-market tactics for creating a detailed project-planning schedule.
-Gain invaluable experience of working on research topics like exploratory studies, usage and segmentation studies, customer satisfaction, brand tracking, pricing studies, new product/service evaluation, campaign effectiveness etc.
-Establish productive, professional relationships with key personnel in assigned partner accounts.
-Gathered and defined business requirements while managing the risks to improve business processes, thereby contributing to enterprise architecture development from a business needs point of view through business analysis and map processes.
-Distinction of dramatically improving the flow of communications between systems, sales managers, sales representatives and management
-Created operational and business reports and analysis including annual evaluation of growth opportunities for multiple business groups and segments.
-Implemented automation of corporate reporting.

Education

Bachelor's degree, Business administration
  • at American University of Sharjah
  • June 2008

Specialties & Skills

Marketing Mix
Data Analysis
Corporate Sales
Data Communication
Market Research
microsoft excel, sql
google ads
google analytics

Languages

English
Expert
Arabic
Expert

Training and Certifications

google ads (Certificate)
ecommerce (Certificate)
digital marketing (Certificate)