Ddevesh Siwal

• Created and proposed the business model to the chairman, successfully launched it with 5, 800 offline
stores (including restaurants, cafes, pubs, salons, and gyms) onboarded onto the platform.
Additionally, a merchandise inventory worth ₹1, 200 crores was listed on the e-commerce
section, covering categories such as Fashion & Apparel, Footwear, Electronics, Mobile &
Accessories, Home & Kitchen, and Toys. This was achieved through partnerships with marquee
brands, hinterland brands, D2C brands, and sellers from across India.
• Spearheaded the development of e-commerce and marketplace capabilities with a full
stack tech infrastructure, including WMS (Warehouse Management System) and OMS
(Order Management System) for brands and sellers. The platform was fully integrated with
logistics and supply chain solutions to ensure seamless operations.
• A hybrid model of offline and online retail has been established, creating an ecosystem that
supports brands by providing a robust inventory management tool. This enables brands to efficiently
manage their inventory, trade with transparency, and boost sales, ultimately increasing their revenue.
• As an aggregator platform for restaurants, cafes, and bars, Payed curates and delivers
experiential marketing services, utilizing events as part of our marketing strategies and
BTL (Below-The-Line) opportunities.
• Commended for maintaining consistency & remarkable growth of 30%+ in the GMV month on month.
• Ideated and introduced a digital currency/loyalty points system within the Payed ecosystem, designed
to be equivalent to the Indian currency, with plans for future adoption in other countries where the
platform operates.
• Payed is also progressing towards offering P2P lending services for its merchants and
customers, transforming into a B2B2C fintech company. Its goal is to provide seamless
access to Launched microloans, insurance, investments directly through platform.
• financial products and Insurance services through collaborations with major banks and
NBFCs.
• Launched microloans, insurance, investments directly through platform.
• Built the organization from the ground up, not only by formulating and implementing organizational
development policies but also by assembling a team of highly motivated, self-driven experts capable
of accelerating the businesss growth.

Key Responsibilities:
• Responsible for the overall operation and expansion of the business with focus on optimizing working
capital and controlling the cash flow of the company.
• Identifying new aspects of revenue and timely rolling out of the planned ones to expand the business.
• Imbibing the best practices in pushing the envelope towards perfection, alligning synergies &
fine tuning our internal processes & coordination.
• Actively involved in securing an efficient operation across all channels.
• Responsible for expanding and optimizing each city and brand portfolio
• Deal oringination, assesement & faster closures.

• Applauded for successfully launching the groups e-learning venture with a concept of seamless
integration of E-learning & offline/physical classrooms.
• Introduced the concept of interative videos with real students interacting with the teachers while
recording the lecture preempting the questions may be asked in the physical/live environment.
• Fastest completion of 18, 000 hours of shoot in school courses & test prepartion and making it online
with full stack technology with learning analytics & animations.
• Successfully turned over the division to a cash within 2 years and net
years spoken in the overall sales.

Key Responsibilities:
• Assigned responsibility to create a business model with innovative blend of online & offline method &
setup processes for overall operation & expansion.
• Responsible for the overall operation and ensuring timely delivery.
• Planning, devising and implementing strategy to cover multiple segments of education through e
learning way & ensuring expected sales/enrolments.
• Building the organisational structure & team to support a complex and fast growing business operated
by multiple players.

• Led the Groups retail venture in the FMCG and sector, offering a diverse range
of high-quality, products across multiple categories, all at competitive prices.
• Sahara Q Shop, the first-ever fully private label FMCG and retail brand, was successfully
launched with a diverse range of categories including Water & Beverages, Food (both staples
and processed), Non-Food (personal care and home care), General Merchandise, Consumer
Durables, and Lifestyle products. The launch featured 378 unique products and 763 SKUs
introduced simultaneously. Additionally, a robust distribution network was established, comprising 400
Q Stores and QMS (Quality Mobile Shops).
• Held accountable for product development, new business initiatives, sales, marketing strategy,
distribution channel, SKU availability.
• Commended for reducing the operating economic costs by strategically setting up 152 contract
manufacturing plants PAN India for faster reach & economical serviceability.
• Improved cash flow by reducing stock nearly 40% and improving OTB management &
produce/purchase inventory as per demand, end of the month & beginning of the month.
• Commended for advising on introducing QMS Mobile Shops, a on-road replica of Qstores to augment
the customer reach in tier2, tier 3 cities & remote rural areas. It increased the demand & sales
increased by 40%.The unadultaretd quality consumer products offerings worked beyond expectations
in the Bharat part of the country.
• Successfully implemented the Sahara Q Shop franchisee model and reached 425 cities in 13 states
in 8 months.
• Commended for operation & technical execution of opening 315 Q Shop stores in 10 states in one
day which earned brand the Guinness World record for the most stores launched
simultaneously.This was never done before by any retail company.
• To lead & Direct & to take marketing advantage to put Q Shop at high spot, Water & beverages
division was under my Direct command with no SBU head in between initially. Q Water & Beverages
comprised of Natural Mineral water, Packaged Drinking Water, Sparkling water packed at
Switzerland & Q NRG Energy Drink packed at Austria & all types of juices. The idea was to
occupy maximum shelves/racks in GT, Modern Trade & Horeca. The division not only boosted the
Brands visibility but contributed 40% in total monthly sales of Q Shop and became the fastest
profitable wing of the complete category gamut of Q Shop.

• Entrusted with the overall responsibility for the Groups these two businesses.
• Headed operations at PAN India level.
• Propelling the revenue streams, increasing sales & cost reduction with closure of unprofitable facets of
business, if any.
• Planning and supporting the turn around of the business by advising on growth strategies.

• Single-handedly set up the Unified Contact Center (UCC) for Groups Single window Global
Concierge Services & E-Commerce/Online shopping platform for Indians Residing Overseas
(IROs, Indian Diaspora) for extending a caring hand to their families & friends back home in
India through a bouquet of 60 services & 5000 products.
• A 24/7 Unified Contact Centre was established in India, allowing overseas Indians to call and place
orders for services for their families back home. Whether its arranging emergency medical services,
scheduling routine check-ups for elderly parents, or delivering a surprise birthday gift to a family
member, the contact center ensures instant assistance and service fulfillment.
• In addition to handling inbound calls and orders, I drove sales growth by implementing effective
upselling strategies for additional services.
• Repositioned the business strategy by establishing a dedicated outbound call team to proactively
contact and sell memberships to NRIs, enhancing customer engagement and driving revenue growth.
• Successfully onboarded sellers for the e-commerce platform across both product categories and utility
services, including healthcare services, personalized services, utility bill payments, and documentation
services. This expansion enhanced the platforms offerings and diversified revenue streams.
• Significantly expanded the membership base across key regions, including the US, UK, Europe,
Canada, the Middle East, and Asia, driving global growth and market penetration.

Key Responsibilities:
• Overall responsibility for the backend support & end - to - end delivery of services & orders by co
ordinating with Vendors & sellers for delivery with in TAT.
• Overall responsibilty of onboarding new sellers/suppliers if there is any inconsistency in delivery.
• Enusring outbound team achieves a defined SPD, while ACD of inbound team improves.

• Managed the US Mortgage underwritting Process.
• Process consist of examining and avaluating documents of US customers such as Credit & background
reports, financial statements, LTV & filling the form 1003 for mortgage & re-mortgage with Wells
Fargo Bank.
• Managed a team of 20 Loan Officers working on guidelines of clients from US.
• Preparing Daily reports and sending to the clients for further processing.

• Selling the US Mortgage & AT & T plans outbound Process.
• Process consist of calling the US customer data through the dialer, given by the clients and convert
them into interested leads for further processing.
• Managed a team of 20 executives for each process, working on guidelines of clients from US.
• Preparing Daily reports and sending to the clients for further processing.

• Responding to inbound calls & resolving issues in timely manner.
• Adhere to estbalished metrics such as AHT, Quality scores by demonstarating strong product
knowledge.
• Handle escalated calls from unsatsified customers in courteous manner & enusre customer
satisfaction.

• Selling premium Credit Cards like Charge Card & Gold Card.
• Going on Cold calls & following up on leads given.