Managing Director Nigeria
Shalina Healthcare
Total years of experience :31 years, 9 Months
From November 2012, have made significant improvements in Nigeria business in all functional areas and turned around to a profitable company.
• Improved sales by 43% in 1st year and 17% in 2nd year by focus on distribution expansion, new commercial policy, and sales system implementation.
• Reduced operational expenses in two successive years, increased prices and increased advertising to deliver 7% earnings consistently.
• Registered 41 products in the last 2 years with NAFDAC (National Agency for Food and Drug Administration and Control) by following and complying with the norms and managing each stage closely.
• 33% reduction in container clearing costs by negotiating better terms with shipping companies, getting clearing agents to clear faster, better follow up with supplier.
• Outward logistics costs decreased by 31% by bringing additional transporter, negotiating better terms. Service levels improved by ensuring 95% customers receive goods on time.
Responsible for the entire business in West Africa with 3 Business managers reporting to me in Nigeria, Ghana and French West Africa
Closely collaborated with the CEO and the Chairman to make substantial improvements in the distribution system, commercial policies, marketing activities of the Pharma business; and Hu-
man Resources systems of Mining Business of the group.
As GM sales for Africa operating units, made a direct impact on sales by improving competitor monitoring, sales team productivity, focus on medico marketing, range selling.
• Launch of our consumer product range in Cameroon
• Increased Pharma business in Zambia by 400% with focus on medico marketing
• Increased D R Congo business by 20% p.a. by better competition monitoring, implementation
of marketing activities.
Built Yummiez frozen food products (veg and non veg) sales in India with a team of 2 Regional Managers and 9 Area Managers. Was successful in doing contract farming of chicken in north India @600 Tons per month.
• Achieved 100% growth p.a. in 2009 and 2010 by strong focus on team building, distribution infrastructure, and consumer promotion activities.
• Planned production and delivery with the third party manufacturer to ensure prompt delivery of fresh products in the markets.
• Increased profitability of the chicken business by selling frozen chicken packed in lean period and also all parts like skin and fat to specific customers.
• Built a team of 40 supervisors, 3 managers and 3 veterinary doctors to manage 150 contract farmers in North India for live chicken production.
• Set up a strong and efficient FMCG( Fast Moving Consumer Goods) distribution system with a team of 4 Regional Managers, 13 Area Sales Managers and 2 key Account Managers across India.
• Achieved 15% growth in the first term of employment and 30% growth in each year during the second stint in the company by focusing on distribution system, efficiency in field force working, Trade Scheme and below the line activities.
• Was able to make a major breakthrough in the school market of North India during my second stint.
Started marketing activities for the first time in the largest Operating Unit of Kinshasa and spread to Lubumbashi, Zambia, Ghana and Angola.
• Turned around the Ghana business by recruiting proper manpower, registration of required products and few marketing activities
• Successful in achieving 40% growth in D.R. of Congo by better competitive monitoring, systematic working of the sales team, better trade schemes.
• Marketed and promoted pharma products in Congo, Angola, Nigeria and Ghana markets
• 20% p.a. sales increase in Angola by better stock planning, starting of sales and marketing activities.
• In charge of sales in West India with a team of 5 Area Managers and 28 Sales Officers
• Achieved 45% growth during the year by focusing on effective field working, distributor
salesmen training, splitting the gum and candy range.
• Consistent growth of 13-16% in three successive years in South India. Emphasis was on
secondary sales, increase of stock point from 75 to 225, outstanding reduction from 45 days to
15 days sale, and enhancement of distributor satisfaction by prompt service and effective
communication.
• In North India, responsible for streamlining the sales operations by focusing on secondary
sales. Successfully implemented advance payment system.
• As Sales Administration Manager in
• Rationalized the inventory of low margin paper and chemicals business by regular monitoring
of sales and stock levels.
• Conducted market research of photo labs to come up with a strategy to launch Chloride Paper
and improve relationship with them
• Conducted market research of buying behavior of consumers and came up with the aggressive
strategy of lower priced cameras, distribution expansion and TV advertising to promote films.
• Promoted the Professional range to Professional Photographers in Mumbai to get a 400%
increase in sales.
● Contributed in the launch of hand sprayers and Baygon Knockout by finding a supplier,
making a marketing plan and implementing the same.
● Conducted the market research studies for strategy formulation.
● Participated in development of advertising for Baygon Power and Baygon Power Mats
which were very successful in sales improvement and brand building.
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