Senior Brand Manager
Hindustan Unilever Limited
Total years of experience :19 years, 6 Months
• Handling ‘Huggies’ in the fast growing and intensely competitive Infant Care Category
• Responsible for Deployment and Business Results of the Marketing Mix in
• Involves close coordination with the Brand Development, Market Research, Sales, Customer Marketing, Supply Chain, Finance, Creative/Media Buying/Digital Agencies
• Lead a team of 2 Asst. Brand Managers (Digital, Modern Trade) and 1 Brand Executive
Trade Category Manager, Hindustan Unilever Limited Mar 2010 - Nov 2011, Mumbai
• Responsible for delivery of Market Share, Value and Quality of Distribution targets for Foods categories in HUL across General and Modern Trade pan India
• New Product Launch Management - handled 4 new category entries
• Responsible for Look and Feel of brands at POP
• Handling BTL spends and ensuring healthy ROI on promotions
• Devising State-wise Micromarketing plans
• Monitoring execution of promotional plans with the sales system
• Driving forecasting accuracy
• Working closely with Brand Managers/Category Head to create Trade Category Plans and Customer Marketing Plans for the year
Customer Marketing Manager, Modern Trade, HUL Sep 2008 - Feb 2010, Mumbai
• Responsible for delivery of Market Share and Value for Foods, Beverages, Deodorants and Male Toiletries across Modern Trade outlets pan India
• Generating and Applying Customer and Shopper Insights
• Building and Implementing the Customer Marketing Plan of the portfolio - integrating the same with the Customer Business Plan with the Key Account Management team.
• Launch Execution - handled various launches/re-launches across Tea/Savories/Deodorants/Coffee/Spreads
• Driving forecasting accuracy
• Efficient handling of Modern Trade spends for all brands in the portfolio
• Handled the Food & Beverages portfolio in East Andhra Pradesh - led a team of 27
• Responsible for Business Growth, Launch & micro-marketing execution, Channel Programs growth, Visibility execution, Distributor performance monitoring and consolidation
• Director’s Award for Best Performing Area in 2008
• Preparation of Operating plans for the unit and delivery against targets, led a team of 6
• Establishing a strong network of dealers, liaise with distribution and ensuring adequate service levels
• Planning and directing sales efforts in the area of discounts, credit policy, product promotion
• Focusing on new products, retailing and selling to bulk users
• System Developer in ‘Intranet Stabilization’, ‘AudiUsa.com’
• Engineer in ‘Texas Department of Criminal Justice OIMS’
PGDM Degree (MBA Equivalent in India) Grade Point: 3.24 on 4 - Top 20% of the batch
Passed with distinction : 9.10 on 10
First in College