Digital Marketing Specialist
Adabisc
Total years of experience :12 years, 5 Months
ADabisc (Qatar)
* Design digital media campaigns aligned with business goals
* Coordinate the creation of digital content (e.g. website, blogs, press
releases and podcasts)
* Manage end-to-end digital projects
* Establish our web presence to boost brand awareness
* Maintain a strong online company voice through social media
* Liaise with Marketing, Sales and Product development teams to ensure
brand consistency
* Suggest and implement direct marketing methods to increase
profitability
* Monitor ROI and KPIs
* Stay up-to-date with digital media developments
Recommend changes to website architecture, content, linking and other factors to improve SEO positions
for target keywords.
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve
maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy