Commercial Marketing Manager
EVRI
مجموع سنوات الخبرة :18 years, 6 أشهر
Key commercial contact for the largest parcel delivery firm in the UK. Marketing support for the sales team on client pitches, quality client presentations and customer email marketing creation for both the domestic and internationals teams.
• Lead the client engagement strategy and support commercial business pitches, focusing on international growth and cross-selling opportunities.
• Manage and deliver high-profile client events and exhibitions across Europe, China and the Middle East.
• Drive content creation for client newsletters, business reviews and new business pitches.
• Act as a liaison for the international sales team on client projects, including presentations and product launches.
• Monitor and report on success metrics to senior leadership and the board of directors.
• Conduct training sessions on new products and services for sales teams.
• Oversee marketing program budgets, ensuring cost-effectiveness and ROI on high impact campaigns.
Primary focus was to provide strategic and business planning support to drive growth of the international key clients for 2nd largest law global firm.
• Sectors: Insurance, Consumer Goods, Food & Retail, Finance, Real Estate State
• Provided strategic and business planning support to drive the growth of key international clients.
• Managed sector-specific marketing campaigns for global law practice areas.
• Coordinated digital webinars, directories, and thought leadership initiatives.
• Controlled budgets for digital campaigns, focusing on ROI and cost-efficiency.
• Cultivated strong relationships with internal and external stakeholders.
• Organised major partner events and corporate dinners to enhance client engagement.
Key responsibility of planning, delivery and ongoing maximisation of marketing campaigns to increase sales activity for a start-up.
• Startup business, required a hands on Marketing Manager working closely with the international sales team by developing targeted strategies
• Spearheaded the planning and execution of marketing campaigns to boost sales for a start-up.
• Collaborated with the international sales team to develop targeted marketing strategies.
• Led events, exhibitions, and social media campaigns, driving brand visibility and engagement.
• Managed the development and design of marketing materials and presentations.
• Enhanced website and app conversion rates through continuous improvements
• Utilised paid search, SEO, PPC, and social media to craft creative marketing campaigns.
Leading the online acquisition strategy across digital media and achieving an overall reduction of each customer acquisition for the 2nd largest building society (bank) in the UK.
• Directed the digital acquisition strategy, achieving significant reductions in customer acquisition costs.
• Managed the annual budget for Listings Sites and Paid Social Ads, overseeing a £1.2m budget.
• Implemented digital and mobile strategies, reporting results to inform media and brand decisions.
• Maintained strong partnerships with creative and media agencies.
Support on the development and implementation of the regional strategy by acquiring key clients. Practice: Corporate, Real Estate, Financial Services, Fintech and Employment Managing the provision of credentials capability statements and client endorsements using the full marketing mix Pioneering highly successful Partner networking events and corporate dinners Create competitive and effective operational and communication plans Using Lexis InterAction to locate, log marketing campaigns against
Delivering engaging, distinctive and innovative above the line brand campaigns that support brand metrics for the 2nd largest UK bank.
- Using customer insight and campaign data to support the creation of clear directive briefs for all Halifax, Lloyds, Bank of Scotland and agency colleagues
- Delivering retention and acquisition marketing communications - across the full media mix and all digital channels
- Managing and reporting on budgets in excess of £100k per campaign
Responsible for maximizing customer acquisition, whilst rolling out a new website and implementing the first CMS strategy for the ISP.
- Delivering the overall digital marketing strategy for the business, and tailoring that strategy for each specific division
- Proactively developing new ideas to deliver on-going tactical and strategic improvements directly with the CEO -
- One direct report: Digital Marketing Executive assisting on Google Analytics
Startup business leading the implementation of the full marketing strategy, implementing SaaS digital sales tactics.
- Standalone, full mix Marketing Manager creating the marketing strategy and company/product brand for the startup organisation
- Implementation of new company website, product brochures, direct mail, email campaigns and user guides using Pardot/Mail Chimp Social media management including digital webinars, LinkedIn, Twitter and online product videos with the use of SEO and content marketing strategies
- Four direct reports: 3x Telemarketers and a Creative Designer
Responsible for developing key UK marketing strategies including sales lead generation, to increase brand awareness in the B2B telematics arena.
- Supporting 24x regional sales team members
- Increase of 20% prospective leads in the database using marking strategies
- Worked with external PR agencies to market the new products effectively