Marketing & PR Executive
Rasasi Perfumes
Total years of experience :14 years, 4 Months
Handling day to day media & PR activities which include the internal communication, media adverts, design concepts, publicity, visual merchandising, etc. Implementing marketing strategies to develop & strengthen RASASI as a brand. Ensuring that positioning of the brand is consistent throughout the GCC, MENA and South Asian region.
Brand building both for retail & distribution channels in local as well as global markets
Marketing, PR, Events, Branding, Market Research
• Frost & Sullivan Pvt ltd (April 2011 to till date)
Role: Corporate Communications Executive, Middle East and North Africa Region (MENA)
Working closely with Corp Comm Asst. Manager and the Chief Business Unit heads for conceptualizing and implementing the Brand-building activities for the Middle East and the North Africa Region to generate sales leads.
Managing the Media and Press-relations to enhance presence in the media the region through campaign, press briefings, conferences, one-on-one interviews, etc basis the latest reports published.
Identify external opportunities for Frost & Sullivan spokespersons in External Industry Events along with liaising with the Industry Bodies/ External Events Organizers for knowledge partnership opportunities.
Handling Frost & Sullivan's Award Banquets & Summits and provide support to the cheif business units right from conceptualization, strategizing to execution stage and post event documentation and building the sales channel through Movers & Shakers Interviews, Media campaigns, etc.
Identifying Media Houses to partner for the Flagship Event, Client -tie-up Events and Award Banquets.
Network and liaise with clients and potential clients for value added activities like interviews and briefings. Active participation in the global corp-comm team operations along with the internal communications network.
Working with media in the Middle East and North Africa Region across verticals like Finance, Banking, Chemicals, Energy, Environment, Building Technologies, Automation, Transportation, Healthcare, Automation, IT, etc.
Traveled across the United Arab Emirates for the flagship event of the Environmental and Building Technologies vertical, Building Media Relations for the Brand and organized Media Briefing which was successfully attended by top Publication in the country.
Writing press releases, making collateral documents to be shared with the client, media as well as for internal purposes, interacting with the target media, searching for story opportunities, exploring avenues to feature the client in the target publications, making daily updates for the client's news, creating new Business Development presentations.
Clients handled across verticals like Education, Real Estate, Media and Entertainment, Lifestyle: Alternate Brand Solutions Pvt Ltd for HDFC Standard Life Spell Bee 2010, Ignitee Digital Solutions Pvt Ltd, Times Global Broadcasting Corporation Ltd (ET NOW & TIMES NOW), Six Inches Communication, Sheth Developers Ltd (Vivacity Mall), SKF India Pvt Ltd, Motion Pictures Distribution Association (MPDA), Kangaroo Kids Education Pvt Ltd (KKEL), Kingston Technologies Pvt Ltd, Kyocera Technologies ltd, Bombardier India
• Mudra Communications Pvt Ltd, Mumbai (July '09 - Oct '09)
Role: Media Intern
o Working with the Knowledge Team to source ads and build an archieve of ads for in-house brand study
• Active Participant of the College Festivals like Fantasies, Disha, Hindi Sahityotsav as one of the organizing members.
• Have worked as a Child -Comparer for The School Band of Shri Saibaba English Medium School, Shirdi. The band traveled in & around Maharashtra to perform in the rural areas
• Freelance Voice -over Artist and Emceee for Discovery Channel, Shakti TV, Radio Vani, Radio City, New Jersey FM, TCS, Zee Network Pvt.ltd, Indian Idol, Toyota, Bureau of Energy Efficiency, Benzer Lifestyles
• Teaching speech and drama in North Point International School and DAV International School as a part of All For Kids Initiative
• BCOM-First Class (2006-2009) S.I.E.S College of Commerce & Economics, Sion (E), Mumbai
• HSC-Distinction (2004 - 2006) S.I.E.S College of Commerce & Economics, Sion (E), Mumbai.
• SSC- Distinction (2004) Shri Saibaba English Medium School, Shirdi, (Maharashtra)
