corporate marketing manager
taly for digital payments
Total des années d'expérience :12 years, 3 Mois
Develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
Create and manage all marketing materials and collateral in line with brand direction
Implement online marketing activities including social media, SEO/SEM, demand generation, lead generation
Track effectiveness of various campaigns and course corrections as required
Manage communications spend and while working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
Lead the planning and implementation of PR and initiatives related to the brand
Lead the execution of marketing programs from start to finish
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with internal sales teams to track lead quality, progress, and closing rates.
Setting the monthly marketing communication plan including paid media and owned channels.
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage the content creation process, data gathering, customer testimonials, case studies, articles, website updates, and copywriting.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
identify the effectiveness and impact of current marketing initiatives with tracking and analysis
Lead the execution of marketing programs from start to finish, leveraging internal support and 3rd party partners, agencies, and freelancers.
Partner with internal sales teams to track lead quality, progress, and closing rates.
Coordinating the execution of the marketing plan with the 3rd parties, agencies, and freelancers. Working in partnership with the creative team, develop creative briefs and guide creative direction to
meet
objectives for all advertising and public-facing communications, including print, digital, and video assets Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Create advertising plans and content to reach various demographics.
Create advertising, branding and production annual plan.
Research new advertising opportunities and test new creative ideas.
Monitor the competition and be aware of market changes and developments
Develop and implement advertising and branding strategy aimed to
increase sales
Develop Ad campaigns, including which media to advertise in, such as
radio, television, print, online, and billboards.
Create advertising plans and content to reach various demographics.
Write creative briefs for products and services and coordinate with
Agency to design and prepare advertisements.
Coordinate with external agencies to Develop creative materials and
advertising campaigns and methods for new or existing products or
services.
Request creative materials for marketing campaigns, including but not
limited to print ads, billboards, marketing collateral, TV & radio spots,
and digital communications including web banners, ads, email blasts,
etc.
Oversee all aspects of branding campaign, including graphic design,
slogan development, personnel acquisition and publication
revitalization.
Create and manage social media presence and campaigns.
Work with sales and marketing to develop and implement activation
programs and to suggest and recommend events and shows to
participate in.
Manage day to day relationship and activities with outside Advertising,
Social Media and media booking agencies.
Liaise with different departments including Sales & Marketing to ensure
successful development and implementation of advertising programs.
Create a quarterly/yearly calendar of events, shows, occasions and
develop special plans and materials if need be.
Perform market research identifying areas upon which to focus
Evaluates the effectiveness of programs and campaigns.
Create advertising, branding and production annual plan.
Research new advertising opportunities and test new creative ideas.
Monitor the competition and be aware of market changes and
developments.
• Manage social media networks
• Manage Sales team
• Create marketing budget
• In charge of Payroll
• Research latest trends
• Calculate monthly finances and expenses
• Create offers
• Make sure enough supplies are in store
• Research for new designers
• Compare and create more advanced deals and
offers from competition
• Create seasonal photo sessions
• Create Press releases
• Create events
• Maintain relations with influences/ bloggers
• Create and update company profile presentation
• Opened two stores
• Build marketing strategies and plans to help expand and acquire new agents.
• Execute marketing activities such as: collateral development, digital marketing, content and creation/assessment.
• Create monthly sales and price forecast
• Create weekly newsletters
• Create and update company profile
• Lead projects to develop marketing campaigns, brand collateral, and long-term strategies - overseeing the work of external consultants, including web developers, videographers and online platform vendors
• Track and measure the effectiveness of marketing efforts and strategies
• Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities
• Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels
• Responsible for corporate website, SEO and content development.
• Collaborate closely with web development to optimize website content and conversions
• Create content and posts for all social media networks
• Work with agencies for timely and useable ad submissions,
• Copyedit, proofread, and revise communications.
• Work with agencies to deliver submissions within the expected time
• Create marketing and promotional materials, both print and electronic
• Design and launch marketing campaigns.
• Work with manager and business units to determine event budget and manage expenses to that budget.
• Prepare briefing material
• Work with marketing team to promote the vision of the campaign
• Create company literature and other forms of communication.
• Create marketing and promotional materials, both print and electronic.
• Work with agencies for timely and useable ad submissions,
• Copyedit, proofread, and revise communications.
• Design and launch marketing campaigns.
• Work with manager and business units to determine event budget and manage expenses to that budget.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns.
• Create thought leadership materials.
• Create and deliver press releases, media relations content.
• Identify, develop and execute communications strategy for key media contacts and customer references.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Conduct extensive media outreach.
• Prepare briefing materials.
• Coordinate scheduling and logistics.
• Coordinate conference, trade shows, and press interviews.
• Manage information.
• Create an analysis for each campaign
• Develop and create inspiring designs for internal branding
Direct all marketing activities for the achievement of short and long term business objectives, increased profit and market control.
Make sure the website and fan page are kept up to date in relation to our international locations and sites.
Establish and coordinate marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets and quotas
Create events and promotions to increase sales and brand awareness
Control and monitor marketing methods, key customer strategies and other arrangements
Direct and control marketing methods by planning and coordinating advertising campaigns and promotional activities, product management, marketing analysis, research and other consulting work.
Direct the development of initiatives such as new products, new marketing techniques and new advertising campaigns.
Establish lines of control and delegate responsibilities to outlets team.
Ensure all activities of the marketing group comply with relevant acts, legal demands and ethical standards
Local store marketing
Co-branding
Business development
PR
Role: to be the link between the corporate and the media
Create positive relations with the press to ensure coverage of clients
Manage daily monitoring reports to ensure that coverage is not missed
Create interesting news stories
Translate press releases
write latest press releases for clients
Additional tasks:
support social media of clients
participate and support PR and marketing strategies for clients
create surveys for the media
supported in the building of the company’s website
Achievement:
two new accounts are now partners with corporate communication plus
contributed to the success of the launching of our client’s major project
Translate important news/ interviews
Report on going news
Draft news stories
News fixing and reaching contacts
Achievement:
Attended major press conferences
Participated in the presidential and parliament election coverage
Supported correspondents and photographers from different newspapers, to help them create their stories
June 2009 & 2010 I have worked as an exhibitor/ sales person at an exhibition for Toyota Egypt, in Automech Exhibition.
March -May 2010 had an internship in CPH a producing company owned by Tarek Al Arian I was an assistant director.
December - January 2010 had an internship in India Manav Mandir to promote their organization
I also tutor young children to speak fluent English
July & August 2009 I had an internship in HR Vodafone Egypt in the training section over there I have practiced and became more familiar with excel and Microsoft office and also gained leadership and communication qualities.
I also worked as a PR member in V.I.A (Volunteers in Action) organization and also as an ICX member in AIESEC.
Spring 2011 graduated from AUC with a bachelor of arts degree majoring in mass communication specialized in CMA (communication media arts)