Denis Yartsev

Responsible for driving sales via large and medium internet customers with $20MM+ sales volume. Leading commercial negotiations and Trade Marketing initiatives. New business development.
Results archived:
•E-commerce Sales volume growth +45% vs 2019
•Listing ACUVUE product in 3 new large e-comm customers

Complete responsibility for leading digital marketing agenda in EMEA region (31 markets).
Strategic and tactical guidance to the markets for delivering efficient media planning.
Leveraging Global and Regional best practices on EMEA scale.
Developing scalable digital marketing programs with commercial focus.
Pitching Regional programs for Global investment.
Results archived:
•Successful relaunch campaign of 34 websites and CRM journeys
•ACUVUE web traffic in EMEA increased by 30% YoY
•Mobile traffic in EMEA increased by 5x times

Drive efficiency of consumer media planning by leveraging digital marketing tools and combing it in ACUVUE digital ecosystem (online video, search, programmatic, CRM, mobile, etc.). Providing best practices and innovative approaches.
Build collaboration with customers on digital side to drive ACUVUE brand. Creating Digital Toolkit to ensure proper brand presents on customers website, collaboration in CRM activities.
Manage consumer advocacy and credentialing programs to build strong brand trust and loyally by close cooperation with bloggers, media partners and consumers rating and reviews.
Implement regional digital innovations i.e eCRM program, conversion rate optimization flow
Results archived 2012-2016 - consistent KPIs grow:
• acuvue.ru traffic x3, 4 times (2, 4 Mio vs 700K),
• conversions (trial vouchers) x7, 8 times (220K vs.28K)

Maintain basis Digital marketing activities with focus on Social Media Marketing: creation integrated social media campaigns to involve brand considerers and drive them to trial and further purchase. Launching rating and review program to seed positive reviews of JLR cars in order to improve brand image on web.
Results archived
•Negative mention were decreased by replaced by neutral or positive.

Russia and CIS;
Building from the scratch Digital Marketing Assets (i.e websites) to ensure Castrol brand visibility on web. Developing and running SEO, PPC and Display digital activities to drive awareness and consideration of Castrol products.
Results archived
•Castrol.ru traffic increase by 200%
•SEO position rand grow from 100+ to 1-5 range