Head o eCommerce
AkzoNobel
مجموع سنوات الخبرة :25 years, 11 أشهر
eCommerce | www.akzonobel.com
* Drive the global eCommerce strategy across all 8 Business Units (€10B rev)
* Develop new sales channels in B2B, B2C and marketplaces (Tmall, Amazon, etc)
* Owner of globally scalable processes and tools that enable markets to grow
* Lead transformational project that lead to major investment in eCommerce
* Project-managed large RFP, platform selection & technology implementation
* Development and adoption of internal
www.crocs.com
* P&L responsible for all European D2C webstores, serving over 20 countries
* Transformed declining business into +40% growth
* Optimized digital marketing activities and more than doubled media ROI
* Built the team (+15FTE) developed capabilities, energy, output
* Increased revenue via key eTailers such as Amazon, Zalando
* Optimized the end-to-end eCommerce
http://www.philips.com
* Responsible for global eCommerce & eSales strategy
* Tripled eCommerce revenue in 2 years
* Built global marketplace partnerships (Tmall, Amazon, DIY chains)
* eCommerce platform development supporting digital orders for B2B customers
* Optimized supply chain through 3PL and own DC (distribution centers)
* Defined cross channel distribution & cross-border pricing policy
www.tmg.nl
* Startup, joint venture between Recron and Tmg (online travel initiative)
* Developed strategic business plan, product concept and financial case
* Established partnerships with >2000 partners (amusement parks, etc)
Kodak, Amsterdam
www.kodak.com
* P&L responsible for all European social sharing & photo merchandise webstores
* Reporting into Kodak's global leadership (Rochester & San Francisco, USA)
* Partnership management, Digital Marketing, Email & CRM (8 Million members)
* Responsible for production in 3 European locations (>20M order-lines per year)
* IT development, supply chain and off-shore
www.carat.com
* Advised large clients (Heineken, Kia, Rabobank) on interactive media strategy
* Managed teams that built media plans & managed execution
* Planning, buying, negotiations, creatives, budgets for digital media strategies
www.msn.ca/shopping
* #1 Shopping eCommerce portal, featuring dozens of A brands and +30M SKU's
* Strategy, marketing and category execution resulted in steep YOY growth
* Successfully lead a team of merchandisers, product teams and external vendors
www.rbcds.com
* Developed marketing strategy and platform for >1000 Investment Advisors
* Agency management; execution of (hundreds of) online campaigns
* Developed RBC's Investment intranet containing content & training modules
www.microsoft.nl
* Responsible for digital marketing experience to Microsoft Partners
* Received "Microsoft’s Best Practice Award" (content management solution)
* Organized & executed 2 large events featuring Bill Gates & Steve Ballmer
Xs4All/Demon Internet, Amsterdam
www.xs4all.nl
* Built omni-channel reseller program from ground-up
* Responsible for 25% of Demon’s total revenue in
Major Marketing, Commerce/Business Economics * Specialization Management & Information (Digital)