Marketing Consultant
Wunderman Thompson
Total des années d'expérience :9 years, 1 Mois
I specialize in helping companies to create or refresh their brand strategy and I develop project-based campaigns and finding innovative marketing strategies to increase engagement among target audiences.
Wunderman Thompson, WPP BeNeLux (Remote) | Oct 2022 - Jun 2023
Actively supervising and working to create a cohesive global/regional structure while ensuring brand consistency and aligning global messages. I was enabled to solve global coordination issues by introducing and implementing project management tools and community management ideas as part of our digital transformation initiatives. Contributed to creating 5 Social Playbooks to foster brand loyalty among target audiences, one brand refreshment and three intensive brand workshops and successfully secured a 20% budget increase for returner campaigns.
Clients: Shell Global, PMI (Project Management Institute)
MARS | Turkiye & Dubai | March 2023 - ...
Creating digital strategies, organizing brand workshops to develop a strong brand identity and strategic direction
Contributing to stakeholder management and supporting new market expansion efforts.
Zizywin.app | Jul 2023 - ...
Comprehensive digital and paid ad strategies for Zizywin.app
Crafting messages and defining suitable channels for marketing campaigns
Turkish Embassy in Doha
Providing regular consultancy services for digital presence and community management
Creating annual marketing & content plan, managing budget, setting KPIs and reporting
Mentoring and managing a high-performance team of marketers to execute plans, checking deliverables
Maximizing ROI & ROAS through targeted ad platform strategy on diverse channels (OOH, SM, SEM, Display, PPC, in-app)
Utilizing MarTech solutions such as app & web analytics, MMP, marketing automation to measure and report on campaign success Driving growth through 360-degree communication strategies, data-driven feedback, A/B tests, campaign optimization Implementing omni-channel CRM to improve the customer experience with personalized ads to increase engagement and stickiness Collaborating with cross-functional teams, including engineers & business teams to increase revenue
Key Achievements
Increased website traffic 340% through creating the first health & lifestyle blog in Qatar
Launched first global campaign, decreased CAC by 8x and reached 1M+ downloads in 9 months with a lower CPI than benchmark Led 424% higher visibility score, 15+ #1 ranked keywords within 4 months, ranking top 3 in 20 countries in health category via ASO
Awards : First Place Winner and Public Favorite InsurTech MENA Summit 2022, Global tech innovator competition KPMG 2022
Developing and executing effective marketing strategies for EMEA clients
Conducting market research and identifying customer needs and preferences to better target advertising campaigns
Collaborating with clients to create customized marketing strategies tailored to their unique business goals
Managing projects from conception to completion, ensuring deadlines are met and deliverables are of the highest quality
Utilizing data analysis tools to monitor campaign performance and optimize strategies in real-time
Working closely with cross-functional teams, including creative, media, and analytics, to deliver integrated marketing campaigns across multiple channels
Clients: Mastercard, MediaMarkt, Nestlé (Nescafe, KitKat, Nestle Pure Life)
Awards: Kristal Elma (MediaMarkt - 2018), Mixx Awards (MediaMarkt 2018, 2019, 2020), Kristal Elma (Nescafe 2019), Felis (Nescafe 2019)
Establishing strong relationships with clients, nurturing them to leverage VR and other emerging technologies for effective marketing Designing and executing tailor-made brand activation projects for international clients, optimizing campaign performance and ROI Developing and implementing online presence and brand awareness strategies through innovative digital media and creative campaigns aligned with brand objectives Demonstrating expertise in managing various aspects of brand marketing, including storytelling, brand policy, digital marketing, press relations, internal and external communication, and website monitoring. Successfully launching new projects and orchestrating high-profile events with key press members and influencers to secure media coverage and drive brand recognition Clients: LOréal, Yapikredi, Unilever, Nestlé, TurkishAirlines, Merck, HSBC
Developing a content strategy that maximizes the impact of SEO and marketing activities
Planning monthly schedules for all social media accounts and implementing the latest digital marketing
Creating campaigns, promotions, newsletters and transactional emails, and analyzing results to optimize future strategies to cultivate a strong brand identity and drive customer loyalty
Building strong relationships with influencers, third-party vendors, and ATL/BTL agencies to support collaborative marketing efforts