Md Saquib Ahmed

- Lead and manage a team of 30+ professionals across Performance Marketing, SEO, Design, Content, Analytics, and Client Servicing.

- Develop and execute multi-channel paid advertising strategies across Meta Ads, Google Ads, and LinkedIn Ads.

- Manage campaign budgets, optimize ROAS, reduce CPA, and improve overall marketing performance.

- Drive lead generation initiatives through audience segmentation, conversion tracking, funnel optimization, and remarketing campaigns.

- Collaborate with stakeholders to align marketing strategies with business growth objectives.

- Establish SOPs, reporting frameworks, and team workflows to improve operational efficiency and accountability.

- Managed Meta Ads and Click-to-WhatsApp campaigns using AiSensy to improve lead generation and customer engagement.

- Built and optimized CRM workflows using Zoho CRM, Kylas CRM, Sendy, Kirim Email, Flodesk, and Pabbly.

- Developed automated marketing funnels and email campaigns that improved lead nurturing and conversion rates.

- Executed A/B testing strategies across campaigns, creatives, and landing pages to maximize ROI.

- Managed website development projects and coordinated directly with clients to ensure successful project delivery.

- Leveraged AI-powered tools for campaign optimization, content creation, and performance analysis.

- Led digital marketing initiatives across Meta Ads, Google Ads, and multi-channel acquisition campaigns.

- Managed a team of 20 marketing professionals, overseeing campaign execution, reporting, and optimization.

- Improved lead generation through Click-to-WhatsApp campaigns and audience targeting strategies.

- Optimized campaign performance, resulting in improved CTR and reduced CPA.

- Designed website and mobile application wireframes aligned with business objectives.

- Established automation systems and digital infrastructure to improve operational efficiency.

- Managed CRM customization, lead management processes, and automated sales workflows.

- Collaborated with cross-functional teams to deliver technology-driven marketing solutions.

- Delivered email marketing, automation, and CRM solutions for clients across multiple industries.

- Implemented lead nurturing workflows and customer retention campaigns.

- Produced marketing content, creatives, and promotional assets aligned with client objectives.

- Executed email marketing campaigns using HubSpot and Mailchimp.

- Designed email creatives, banners, and marketing collateral using Adobe Creative Suite and Canva.

- Supported digital growth initiatives for retail, IT, and eCommerce clients.