dhananjay menon

● Primary KRA of managing and executing digital marketing initiatives
● Strategising and executing Paid marketing campaigns resulting in driving footfall and
generating leads with a budget of ₹10L per month
● Generated 800+ leads and maintained ROAS of 3 throughout the campaigns
● Formulating and executing social media campaigns by understanding local consumer
behaviour to achieve business objectives of driving footfall & revenue.
● Optimized campaigns and drove up sales-qualified leads, which further helped in driving
revenue
● Drove up impressions and engagement by 50% through influencer marketing campaigns
● Online Reputation Management for all 25 outlets in India and Improved positive Google
reviews and ratings by 20% month on month
● Contributed to the team for ATL & BTL marketing initiatives & PR
● Was responsible for the marketing activities of launching 2 outlets in the countr