Marketing & Social Media (Deputy Manager)
Global Schools Foundation
Total years of experience :8 years, 6 Months
• Leading and executing GSF MI4 Event: Directing the team of 12 people for venue branding and merchandising, successfully generating significant engagement and visibility for the brand on social media platforms.
• Multi-Brand Management: Oversee the social media strategies for five school brands Global Indian International School, One World International School, Glendale International School, Vikaasa, & Witty International School, monitoring their total of 21-23 social media accounts simultaneously.
• Comprehensive Reporting: Delivered monthly reports to the management, covering content strategy, follower growth, sentiment analysis, and Google business profile insights, directly to the Country Director.
• Website Optimization: Enhanced the companys web pages using GTMetrix and Google PageSpeed Insights, ensuring optimal performance and user experience.
• SEO Implementation: Strategically integrated long-tail keywords in blog content, boosting the companys search engine rankings and showcasing continuous SEO improvements through detailed reporting.
• Backlinks Development: Established high-quality backlinks to drive organic growth and improve the websites search engine visibility.
• Email Marketing Campaigns: Directed personalized email marketing initiatives for brand promotion, collaborating with cross-functional teams to create compelling campaigns.
Social Media Management:
• Mastered social media tools, boosting engagement and improved ad performance
• Created compelling graphics and videos with Canva, CapCut, and Adobe CC, increasing audience interaction.
• Leveraged relevant content and trends for diverse audiences, ensuring brand integrity. SEO and Content Management:
• Published high-quality web content which significantly improved organic search traffic through SEO principles.
• Used data-driven insights for strategic decisions, and optimizing marketing efforts.
Brand Management:
• Analyzed brand positioning and consumer insights, enhancing targeting and increasing market share for brands such as Goyal Realty, BKC DIVE, Kalaghoda DIVE, Downtown DIVE, Eskay Poolside Café.
• Developed and communicated brand vision and mission, ensuring consistent messaging.
• Translated brand elements into strategic plans, leading to successful product launches and market penetration.
• Drove target audience engagement, achieving a good conversion rate led to my appraisal
• Implemented expansion strategies in new market segments.
• Run Paid Ads with a monthly budget of 3 lacs per month on Facebook & Instagram for Real Estate & Restaurant & Bar Brand via Ads Manager
• Managed the Scheduling of Social Media Posts via Meta Business Suite, reported ORM Insights
Brand Strategy and Management:
• Directing Brand Strategy, Spearheaded the development and execution of brand strategy for the mutual fund industry.
• Vision and Communication, Crafted and communicated the brands vision, overseeing all marketing operations and fostering creative engagement.
Campaign Performance and Market Trends:
• Performance Evaluation, evaluated campaign performance through detailed analysis, ensuring alignment with brand objectives.
• Market Trends and Expansion, stayed ahead of market trends and devised expansion strategies that aligned with brand goals, driving growth and market presence.
Event Leadership:
• Investor & Distributor Events, Led the planning and execution of monthly meet-ups, effectively sharing key information with investors and mutual fund distributors, and boosting brand visibility and engagement on social media platforms.
• US, Canada & UK-Based Clients: Monitored and tracked influencers social media conversations about the brand across Facebook, Twitter, Instagram, YouTube, and Twitch.
• Engagement Metrics: Tracked influencer engagement metrics and provided weekly insights.
• Data Analysis: Extracted and analyzed social media data based on client requirements, drafting comprehensive weekly reports.
• Research & Analysis: Executed secondary research and competitor analysis, utilizing social listening tools like Unmetric and Talkwalker.
Content Development, Marketing Collateral Design, and Lead Generation:
• Real Estate Management Course: Developed content for a real estate management course and promotional materials. Marketing Collateral Design: Designed marketing collateral for social media, brochures, pamphlets, and print ads.
• Lead Generation: Implemented strategies for lead generation to drive course enrollment. Coordination and Execution:
• Weekly Seminars: Managed weekly seminars, including content preparation and logistics coordination.
• Team Coordination: Coordinated with the content and design team to develop marketing collateral.
• Business Head Interaction: Interacted with the business head to ensure on-time execution of marketing campaigns and events.
• Craft compelling posts and visuals to captivate audiences and drive engagement on social media platforms. Exhibit confidence in presenting ideas and solutions, fostering trust and credibility with clients.
• Cultivate strong client relationships by understanding their needs and delivering exceptional service consistently. Efficiently manage multiple client accounts and campaigns, ensuring deadlines are met and tasks are prioritized effectively.
• Develop and execute strategic plans to enhance client presence and achieve their social media goals.
• Develop engaging content for social media platforms that highlight appliance features and benefits.
• Present appliance-related ideas and strategies confidently to clients, building trust in the brand.
• Efficiently manage web pages, ensuring they are up-to-date, well-organized, and optimized for user experience. Implement SEO strategies to improve web page visibility and search engine rankings.
• Execute social media marketing campaigns targeting the right audience for maximum engagement.
• Develop a comprehensive social media strategy aligned with the brands goals and values.
• Utilize graphic design skills to create visually appealing content for social media and web pages.