Head – Mobile Innovation, Social Media & AI Banking
HDFC Bank Ltd
Total years of experience :17 years, 11 Months
• Identify new-age digital trends & innovations in Mobility, AI, Social Media, IoT, AR, VR space, generate innovation ideas and oversee projects for new product / channel development
• Setup new verticals & build teams to manage and run best practices, products and channels to grow them into mature P&L centers of the bank
• Setup a UI / UX Centre of Excellence and lead projects for systematic revamp of bank’s digital products & channels with a focus on improving customer experience and channel usage
• Drive penetration and usage of current and new age digital banking products & channels
ADITYA BIRLA CAPITAL - CORPORATE | Sr. Manager - Brand & Digital
(April 2012 - September 2014)
KEY RESPONSIBILITIES:
• Develop and implement common brand architecture and digital strategy for the corporate brand with a view on current & future business aspirations
• Partner with business marketing teams to plan and develop tactical & strategic 360 degree campaigns
KEY ACHIEVEMENTS:
• 80%+ on-brand work generated due to development & implementation of guidelines & audit procedures
• Launched Aditya Birla Money MyUniverse - an online money management platform and mobile app
• Achieved set target of 1 Lac registrations within 3 months of launch
• Acquired 21% customers & generated 25% subscriptions in first year of operations
• Partnered in the creation of a unified digital presence of all 7 lines of businesses. Key websites i.e. Mutual Fund & Life Insurance lead in qualitative and quantitative website performance metrics
ADITYA BIRLA CAPITAL - MUTUAL FUNDS DIVISION | Manager - Product Marketing
(April 2007 - March 2012)
KEY RESPONSIBILITIES:
• Develop & implement product communication and 360 degree campaigns for Mutual Fund, Real Estate Advisory and Portfolio Management Services verticals
• Develop innovative sales tools to aid sales efforts of channel partners and promote channel engagement
• Increase engagement & generate leads through feature enhancement and effective management of digital channels like Website, Apps etc.
KEY ACHIEVEMENTS:
• Generated sales worth Rs. 2.94 Mn by developing and promoting a Systematic Investment Plan (SIP) micro site with first of its kind online form-filling module
• Achieved sales worth Rs. 843 Mn (10% of total NFO collection) from DM campaign of Special Situations Fund NFO
• Collected Rs. 28.2 Mn as SIP AUM with over 15, 000 applications in just 3 months from exclusive ‘Kismat Ki Chaabi’ campaign developed for Axis Bank
• Won 2 Global and 2 Indian awards at various forums like Data & Marketing Association (USA), Midas Awards (USA), Advertising Club (India) and Rural Marketing Association (India), for creating & implementing a 360 degree marketing campaign for ‘Savings Solutions’ - A ‘story telling kit’ and ‘Khushaali ki Gaadi’ - a rural marketing project to increase mutual fund literacy.
ADITYA BIRLA GROUP - CORPORATE | Group Management Trainee
(June 2006 - March 2007)
KEY RESPONSIBILITIES:
• Asset Management: Develop and execute impactful DM campaigns for customers and channel partners
• Apparel: Research the demand for luxury apparel and study the feasibility of a sub-brand of Louis Philippe
• Cement: Develop 5-year strategic sales plan through forecasting and distributor research for Birla White
KEY ACHIEVEMENTS:
• ‘Winner’ - Regional round and 2nd place - National round for case study on ‘Building Sustainable Brands’ at All India Management Association - National Competition for Young Managers, 2006
Full Time, 2-year MBA Minor: Finance