Director, Operations & Strategy
Seraphic Impex Private Limited
Total years of experience :19 years, 6 Months
Startup focused on e-commerce retailing of 100% handmade and eco-friendly goods from indigenous producers
•Single platform to cater apparel, bags, jewellery, toys, crafts, paintings and home furnishing categories
•Responsible for sales, operations & 3PL, business development, analytics, digital marketing & advertisement, brand development, strategy, financials and training
• Led a team of 6 senior project managers to deliver business solutions with-in budget for operations, infrastructure, IT, BI & analytics, automation, CRM, business integration and development domains
• Used traditional & agile methodologies to drive multiple projects worth $250M covering -
Inventory, checkout, receiving, returns, procurement, sales & service, ERP, data management & migration
Customer service & insights, customer complaint portal, commercial, price/product management
BOC setup, operations reports/apps, loyalty, BTL, VM, space planning, consumables, HSE, SLP, FM
Store modernization, new/dark stores, e-business infra, e-vehicles, LMD, HD, convenience delivery
Business integration: payment bank, telecom, digital, healthcare, insurance, toys, auto, beauty
Business acquisition/merger, waste management, incentives, training & development
• Framed OKR based strategies & developed processes to increase revenues/productivity/cost savings
• Defined project roles and responsibilities in close collaboration with stakeholders
• Identified project scope and objectives to ensure a cross-functional understanding amongst teams
• Reviewed and tracked project status, deliverables, SIT, UAT, potential risks/issues and quality standards
• Guided large cross functional teams in the deployment of enterprise-wide projects and programs
• Documented processes, built PM team, coached/trained new & existing team members
• Organized and handled executive leadership reviews, stakeholders meetings, CRP, business workshops
• Reported directly to COO of Reliance Retail Value Format. Managed operations of 2000+ stores pan-India
• Handled and driven multiple projects through cross-functional partnerships to maximized deliverables
• Monitored & driven sales, target achievements, cost efficiency, P&L, operations KPIs & budgets
• Reviewed and measured change impact on dashboards & operations excellence parameters
• Carried out regular process diagnostics of operations to achieve better efficiencies
• Ensured execution of in-store operational efficiencies related to losses, stock availability, POG
• Reviewed execution of category plans in all stores - new launches, promotions, liquidation, local assortments
• Used business intelligence/analytics to frame & drive strategies for corporate opportunities/challenges
• Established and handled audits to safeguard business from regulatory and financial/tax liabilities
• Developed business analytical frameworks to create ‘Action-Oriented’ insights for leadership team
• Prepared & implemented road map for profitability with minimum 10% increment in LFL sales
• Conceptualized and implemented profiling model for new business development worth $65M
• Planned and executed cost saving initiatives for operations expenditure and saved $5.5M
• Developed and implemented merchandise matrix that contributed with additional $24M to yearly sales
• Engineered other income, concept stores and SIS model to generate revenue in excess of $4.5M
• Hand-held and mentored store teams to achieved highest average operations KPIs rating of 90% in FY 18-19
• Rolled-out enhanced work force management system and achieved 20% reduction in manpower cost
• Business development, market intelligence & advisory services to overseas/domestic real estate investors
• Formalized purchase and refinancing of properties worth more than $67M in FY 10-11
Involved in projects worth $9M - marketing, ticketing system, new tracks/rail corridors development
Managed Corporate/Mid-Corporate/SME portfolio of around $95M
• Handled credit analysis, documentation, project & risk management, business development
• Credit portfolio increased by 300% and NPAs reduced to 0.30% from 5.47% in FY 07-08
• Managed assembly line production, testing, new product development and procurement
• Ensured reduction of faulty products to zero tolerance level; Achieved optimum level of assembly line production
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