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Dholasha Sirinaphakhun, Managing Director

Dholasha Sirinaphakhun

Managing Director·SR9 FASHION DIRECTOR COMPANY LIMITED

United Arab Emirates

Master's degree, BUSINESS ADMINISTRATION

Work experience

Total years of experience: 19 years, 9 months

Managing Director

January 2009 - January 2018

SR9 FASHION DIRECTOR COMPANY LIMITED

January 2009 - January 2018

Overall
Job role:
Management

Managing Director

January 2008 - January 2009

CLOTHING SOLUTION CONPANY LIMITED

January 2008 - January 2009

Job role:
Management

Sale Executive

January 2008 - January 2009

VISRUT International Company Limited (Import-Export)

January 2008 - January 2009

Sale Oversea market, Micronesia Island, GUAM
•Research customer life style at Micronesia Island, competitive, Pricing and costing
•Merchandise products from Thailand & China follow island life style.
CONCULTANCY WORK

PIN HIGH GOLF APPAREL INDONESIA (Retail Business
Job role:
Sales

January 2007 - January 2008

SEASON 8 Company Limited

January 2007 - January 2008

Open retail counter in department store
•Brand Building and positioning for season 8

SOLAS VIETNAM (Retail) 2014-2015
Responsibility
•Open Vietnam Market and Negotiation for Free standing shop in Vietnam shopping mall and Vietnam Department store
•Brand building

SINO AFRICA TRADE (Vietnam) 2014-2015
Position: Group Merchandising & Retail Operation
Responsibilities
•Retail business management due to open new market and management for operation team
•Brand building
Job role:
Other

Brand Manager

January 1999 - January 2007

LIMITED

Egypt

January 1999 - January 2007

Brand direction, Mission
•Strategic Direction
•Business Plan
•Budgeting, P&L, KPI (before tax)
•Stock Management & Stock Control
•Marketing, PR, Advertising, Promotion, Pricing Strategic
•Merchandise & buyer - Product
•Sale & Retail Division, Operation team BA & Markup artist
•Visual merchandise & Lay out
At Red Earth I was responsible for the strategic direction of the brand along with planning, managing and control of the budget and P&L. On a promotion front I managed the Visual Merchandise to develop brand image not only as a product but within the store team. Another key aspect of my role was to plan and manage stock Inventory and the supply chain to ensure we maintain levels that meet demand.

RENO (THAILAND
Company industry:
Banking
Job role:
Marketing and PR

General Manager

May 1998 - August 1999

STAMFORD HOLDING COMPANY LIMITED

May 1998 - August 1999

Merchandise products and goods support to Singapore Department Store
Job role:
Management

Asst

- April 1998

ROBINSON DEPARTMENT STORE PUBLIC COMPANY LIMITED

- April 1998

Brand Manager for Robinson house Brands
•For Robinson house brand BRIDGE (womenswear) and VIVIAN (underwear)
•Dive brand image and brand building.
•Sale marketing and promotion
•Visual merchandise and store image
Job role:
Administration

General Manager

January 2016 -

S.A.S. FASHIONS COMPANY LIMITED

January 2016 -

Overall

SEASON PLUS COMPANY LIMITED (Retail business) 2009-2012
Import stock from ZARA, Bershka, Stradivarius from Spain to remerchandise to new brand SEASON PLUS
Job role:
Management

business Development Director

-

AESTHETIC ZECRET (AT-ZE) COMPANY LIMITED

-

All international Business
Main Responsibilities:
Identify and develop strategic direction, including but not limited to, business opportunities and target prioritization of each prospective in global market
Analysis, Study and research competitive and collaborate cross-function to identify market direction and trends
Pro-actively cultivate and enhance relationships with current and potential partners and key contacts in industry and Foreign Government to identify new business opportunities
Lead and develop joint business plans with partners, distributors
Understand the local environment, business, laws & regulations, people, its clients and other aspects to drive international business
Study potential and assist in managing merger & acquisition, due diligence, management and strategic planning. Provide feasibility analysis and prepare business case for new project initiatives
Standardize work process to improve existing SOP, international partners’ guidelines and utilize tools to improve efficiency, quality and safety
Collaborate with Finance, Marketing, Operations, Product Development to drive day-to-day operation, and activities
Review business performance. Analyze key levers impacting P&L and recommend actions
Perform related work

AESTHETIC CREATION COMPANY LIMITED (Skincare Brand DERMALIS
Job role:
Management

Business Development Director

-

-

All international Business
Develop goals and objectives that tend to growth and prosperity
Design and implement business plans and strategies to promote the attainment of goals
Ensure that the company has the adequate and suitable resources to complete its activities
Organize and coordinate operations in ways that ensure maximum productivity
Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness
Maintain relationships with partners
Gather, analyze and interpret external and internal data and write reports
Assess overall company performance against objectives
Represent the company in events, conferences etc.
Ensure adherence to legal rules and guidelines
Job role:
Management

General Manger

-

MINOR CORPERATION PUBLIC CONPANY LIMITED (Retail Business 2007 Red Earth (THAI) Company Limited

-

Overall
•Brands under this company - Menswear
•LANTONA license from SWISSZERLAND
•COTE OPERA license from PARIS
•REPORT COLLECTION license from CANADA
Manage and open new market retail at Department Store: Thailand, Singapore, and Malaysia
Job role:
Management

Asst. Vice President

-

-

AIIZ Brand
(160 counter in Department store 60 Free standing shop) Turnover before expense 1, 300 M. per year, 900 sale staff)
•Set Brand direction, business direction and business plan drive growth up
•Set business strategies and business development
•Set and Control Budget, P&L, KPI
•Planning, stock management, stock control, Inventory and all merchandise plan
•Operation management retail business in local Thai market, oversea market and new market segment
•Brand development, Brand communication and marketing, advertising
•Product development and new product line
As Reno Assistant Vice President I was responsible for setting all strategic direction and visions for the AIIZ business unit and brand mission. This included drive to achieve profitable growth, planning and monitoring the financial reporting forecast for the business. Developing and managing the marketing budget and working with promotional partners. I also over sore the development and implementation of the competitive brand plan in line with category, collection, pricing and promotional
Job role:
Management

Education

SOUTHEASTERN UNIVERSITY

January 1995

January 1995

Master's degree, BUSINESS ADMINISTRATION

SOUTHEASTERN UNIVERSITY

January 1995

January 1995

Master's degree, BUSINESS ADMINISTRATION

KRIRK UNIVERSITY

January 1993

January 1993

Bachelor's degree, BUSINESS ADMINISTRATION

KRIRK UNIVERSITY

January 1993

January 1993

Bachelor's degree, BUSINESS ADMINISTRATION

Southeastern university

Master's degree, Business administration

United States

Skills

ADVERTISING
Expert
ADVERTISING
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
BUSINESS STRATEGY
Expert
BUSINESS STRATEGY
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
DEVELOPMENT
Expert
DEVELOPMENT
Expert
MARKETING
Expert
MARKETING
Expert
RETAIL
Expert
RETAIL
Expert

Languages

Thai
Expert