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Diala Helou, Lead business development

Diala Helou

Lead business development·Neo Business

Lebanon

Master's degree, Finance

Work experience

Total years of experience: 21 years, 5 months

Lead business development

May 2005 - Present

Neo Business

Antelias, Lebanon

May 2005 - Present

• Generate new SME, freelancer & corporate leads through network,
referrals & direct prospecting
• Drive digital payroll solutions & payment gateway adoption
• Position corporates as billers within Neo ecosystem to create closed
loop payment systems
• Cross-sell Neo Business, Neo Payroll & value-added services
• Negotiate and secure strategic partnerships & co-branded offers
• Coordinate with branches for medium & large corporate onboarding
• Lead manual onboarding process
• Deliver presentations to schools & youth groups to grow Neo Teens
Impact

Company industry:
Banking

Senior Lead – Internal Control Unit

January 2005 - Present

Bank Audi

Antelias, Lebanon

January 2005 - Present

• Enhance operational efficiency and compliance frameworks
• Conduct reconciliations (daily/weekly/monthly)
• Monitor approval authorities across branches & head office
• Update policy manuals & regulatory documentation
• Ensure AML, compliance & fraud prevention controls
• Coordinate with management to mitigate operational risks

Company industry:
Banking

Branch Management Program

January 2005 - Present

Bank Audi

Antelias, Lebanon

January 2005 - Present

• Manage branch operations, staff & sales performance
• Develop business plans & financial forecasts
• Oversee hiring, evaluations & customer acquisition strategy
• Increase branch revenue & improve service delivery

Company industry:
Banking

Relationship Manager – Commercial Banking

January 2005 - Present

Bank Audi

Antelias, Lebanon

January 2005 - Present

• Manage and grow portfolio from $10M to $40M
• Structure commercial loans & coordinate with Legal & Credit teams
• Monitor credit risk, maturities & settlements
• Increase lending, deposits & investment volumes
• Achieve individual and overall commercial targets

Company industry:
Banking

Personal Banker – Retail Banking

January 2005 - Present

Bank Audi

Antelias, Lebanon

January 2005 - Present

• Manage lending applications & consumer loans
• Build long-term client relationships
• Cross-sell financial products & bundled services
• Promote digital banking adoption

Company industry:
Banking

Teller

January 2005 - Present

Bank Audi

Antelias, Lebanon

January 2005 - Present

• Manage daily branch balancing & reconciliations
• Promote retail products & support sales referrals

Company industry:
Banking

Manager –

January 2005 - Present

Neo Digital Banking

Antelias, Lebanon

January 2005 - Present

Company industry:
Banking

Education

Lebanese American University (LAU)

January 2013

January 2013

Master's degree, Finance

Lebanon

Collège des Sœurs des Saints Cœurs (SSCC)

January 2000

January 2000

High school or equivalent, Banking And Finance

Lebanon

Skills

BANKING
Intermediate
BANKING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMMERCIAL BANKING
Intermediate
COMMERCIAL BANKING
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
DIGITAL BANKING
Intermediate
DIGITAL BANKING
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
INTERNAL CONTROLS
Intermediate
INTERNAL CONTROLS
Intermediate
RISK CONTROL
Intermediate
RISK CONTROL
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate

Languages

Arabic
Beginner
English
Beginner
French
Beginner

Training and Certifications

Certifications
Lending to SMEs
Corporate & SME Credit Certification
Lebanese Financial Regulations (BDL 103)
Introduction to Securities & Investment (CISI)