General Manager
Ninety Degrees
مجموع سنوات الخبرة :15 years, 0 أشهر
• Growing revenues by retaining customers, getting new customers and maximising the revenues from existing customers.
• Focus on improving profitability by driving more efficiencies.
• Strengthening products and services offering by creating new products and services and offloading any products/services that are not performing anymore.
• Focusing on the Financial Management of the business.
• Developing employees of the company by identifying growth opportunities for them by managing performance and expectations.
• Communicating with customers’ shareholder and media (offline/online) for continued strengthening of the company’s brand and market position.
• Administrative Management of various aspects of the business.
• Management of company assets and ensuring ongoing maintenance and value preservation.
• Responsible for planning, executing and evaluating Corporate Communication projects that effectively maintain or increase Brand Awareness, promote the Bank’s CSR strategy and reinforce Internal Communication across the Group:
• Optimize brand visibility and exposure through the planning and organization of Corporate Communication activities including, but not limited to, corporate campaigns, corporate events, and sponsorships.
• Set clear and specific objectives for each communication activity to be undertaken and single out performance indicators that would allow objective evaluations.
• Give detailed briefs to internal and external parties, monitor the day-to-day work related to each task, get necessary approvals, exercise quality control on the services and materials provided, and make sure all planned tasks are executed within the set deadlines and budgets.
• Evaluate each activity when completed based on the set objective(s) and performance indicators, and prepare wrap-up reports detailing what has been done, how, why, where, and at what cost, what has been achieved and what was missed, and the lessons learnt and recommendations for next time.
April 2012 - March 2016 Corporate Communication Officer and Events planner
• Plan carefully, measure progress and effectiveness, manage and agreed budget for the year.
• Enhance and manage offline communication activities with excellence within budget and on time.
• Connect creatively and proactively with external customers.
• To flesh out the profile of “the company behind the brand” (corporate branding).
• Repackage the internal communication methodology by developing new ideas, formats and suggestions to enhance the effectiveness of the communication activities.
• Oversee the company Facebook account and Website to increase the traffic and the number of fans, including monthly reporting with analysis and recommendations.
• Successful Management and Leadership for the implementation of the Corporate Social Responsibilities strategy.
• Plan, follow-up and execute all brands and Corporate events to increase the awareness of the company and its brands.
March 2010 - April 2012 Marketing Coordinator (Perfumes & Cosmetics)
• Managing a portfolio:
*Perfumes Brands: Kenzo, Ferrari, Ducati, Iceberg, La Perla, john Galliano, Benetton, Morgan
*Cosmetics & Skincare Brands: Pupa, Carita and Guinot
• Supervise a team of 27 Beauty Advisors across A and B Doors
• Contribute to sales plans for the brands; implement activities as per the agreed plan and carry out cost control measures to achieve set targets vs. budgets.
• Monitor the sales figures against forecasts, analyze and interpret trends and capitalize on data to maximize sales and profit
• Coordinate with the visual merchandising team to ensure stores are set as per brand visual guidelines.
• Organize and implement sales promotional & external events and any marketing activities in conjunction with the Operations and ensure that the set-up is in line with operational policies.
• Prepare reports on operational issues, market trends, competitors and customer to facilitate overall decision-making on brand management strategy
• Implement suppliers’ strategies and control pricing.
• Participate in the implementation of the media and marketing plan.
• Review the brands monthly activity plan in accordance with International guidelines.
• Manage administrative contracts, purchases expenses
• Organization of events
Merchandize Johnson & Johnson product
* Ensure market visits
* Market studies
Carry out trade visits
* Benchmark studies
* Sales analysis and forecasting