Marketing Manager
Straumann Group
Total des années d'expérience :13 years, 10 Mois
• Developing / Planning / Directing / Controlling Marketing Strategy / Products Strategy and Promotional Programs.
• Preparing annual marketing budget preparation and adjustment.
• Implementing global marketing initiatives (Product launches, Practice Management & MarCom campaigns) by adjusting local market relevant top spin.
• Acting as sparring partner with regional team and HQ to validate and to channel market needs to the global organization.
• Tracking actively sales performances of key initiatives and coordinates action plans with the sales department.
• Establishing and implementing marketing & sales campaigns to drive portfolio in close cooperation with the regional and local sales organizations.
• Responsible for all marketing activities - customer programs, industry events, communication, product launches & special projects.
• Establishing marketing goals to grow the market shares in close cooperation with Regional Marketing Management.
• Establishing sales forecasts annually and monitors monthly actual results to evaluate positioning.
• Developing routine trending reports and revising projections as needed.
• Conducting periodic competitive analysis to include pricing and product positioning, adjusting strategies as appropriate.
• Forming & executing local marketing strategy in close cooperation with Sales and local Country Manager.
• Management of products (Professional Certification Programs).
• Achieving the determined target through following up with potential leads on the CRM system.
• following up on Marketing plans and activities.
• Maintaining relationship with current key accounts and creating new ones.
- Preparing marketing plans that are aligned with the company’s objectives and
goals.
- Handling the sales and export processes from beginning until material is delivered to the client.
- Supervising the team on shipping and sales processes to ensure accurate delivery based on the contract conditions.
- Strategic marketing planning for the company’s activities.
- Maintaining relationship with current accounts and creating new ones.
- Contacting suppliers and preparing purchase orders.
- Supervising the sales team’s activities.
- Maintain the relationship with the current accounts.
- Helping the sales team open new accounts and opportunities and delivering the initial presentation for the company with those accounts.