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Diana Taha, Marketing Director

Diana Taha

Marketing Director·Swank Development

United Arab Emirates

Bachelor's degree, Business Management

Work experience

Total years of experience: 15 years, 6 months

Marketing Director

August 2024 - Present

Swank Development

Dubai, United Arab Emirates

August 2024 - Present

Lead the full marketing function for luxury villa developments, crafting strategic brand systems and
directing multi-channel campaigns targeting UHNW/HNW buyers.

Developed and executed annual and quarterly marketing strategies for high-end villa launches,
aligning brand positioning with sales goals.
Directed integrated campaigns across Meta, Google, SEO/SEM, and LinkedIn, improving lead
quality and driving consistent pipeline growth.
Supervised premium content production, including photo/video shoots, brand assets, project
brochures, and luxury creative direction.
Managed website UX/UI updates, SEO structure, landing pages, and full listing accuracy across
major real estate portals.
Built CRM workflows, automated funnels, and lead nurture sequences to increase engagement
and conversion rates.
Led broker events, activations, and partnership-driven launch activities to strengthen market
visibility.
Guided the marketing team and coordinated agency output to deliver cohesive brand execution
across all channels.

Company industry:
Real Estate
Job role:
Construction and Building

Senior Marketing Manager

January 2023 - August 2024

Asyan Properties

Dubai, United Arab Emirates

January 2023 - August 2024

Oversaw brand development, digital campaigns, and operations transformation to improve visibility
and lead generation.

Developed and led the company’s full branding and marketing strategy.
Directed SEO planning, website structure, and continuous digital content updates.
Rebuilt Zoho CRM modules to streamline internal processes and enhance reporting accuracy.
Managed high-performing Meta & Google lead generation campaigns for the UAE market.
Elevated branding materials, sales kits, and marketing collateral for stronger positioning.
Strengthened content production, including reels, social media, and company-wide creative
assets.

Company industry:
Real Estate
Job role:
Consulting

Marketing Manager

January 2021 - January 2023

Amin & Wilson Realty,

Dubai, United Arab Emirates

January 2021 - January 2023

Built the full marketing foundation, brand identity, and digital ecosystem for a fast-growing real estate agency. Created and implemented the marketing strategy & built the base fundamental requirements to promote, brand & position the company in the market.

Created and implemented long-term branding and digital strategies.
Launched multi-market lead generation campaigns with 50-60% qualification rates.
Developed the full CRM module connecting marketing, sales, and operations.
Designed and structured the company’s full website and SEO framework.
Built and managed an in-house marketing function from the ground up.

Company industry:
Real Estate
Job role:
Consulting

Senior Marketing Executive

January 2019 - January 2021

Mirak Realty

Dubai, United Arab Emirates

January 2019 - January 2021

Introduce and implement a marketing strategy and plan across the company. Enhance personal capabilities by delivering effective marketing procedures. Promote the company by strengthening its market position to achieve targeted goals.

Perform exceptional digital lead-generation campaigns by managing online spend and controlling customer-acquisition costs. Established a digital strategy to ensure continuous process improvement.
Initiated and managed lead generation campaigns on proper digital platforms.
Improved business productivity by optimizing and creating branding materials & sales kits.
Fostered strong working relationships with third parties to define marketing plans.
Implemented Campaigns, social media strategies, and calendars.
Restructured the internal process by transforming the business by implementing a CRM module
to facilitate the internal process and provide meaningful data and reports.
Achieved return on investment through digital lead generation and collaborating with the sales
team to enhance customers’ lifetime value and acquisition cost.

Company industry:
Real Estate
Job role:
Consulting

Marketing Manager

January 2015 - January 2018

Go Green Real Estate

Cairo, Egypt

January 2015 - January 2018

Spearheaded and guided a well-structured marketing department to ensure high-quality delivery of targets. Influenced internal processes positively by assessing the right analysis and positioning the brand. Recognized for designing, leading, and implementing all marketing services that complied with organizational standards. Proposed impressive event management skills for planning and launching events.

Led the marketing department, developed campaigns, and improved brand positioning.
Managed major events, branding assets, sales kits, and digital acquisition strategies.
Reduced acquisition costs and strengthened collaboration with sales teams.

Company industry:
Real Estate
Job role:
Consulting

Senior Digital Marketing Executive

January 2013 - January 2015

Otaku Dev.

Cairo, Egypt

January 2013 - January 2015

Drove operational excellence by guiding the sales team in closing accounts. Mentored and coordinated between client requests and social media, web development, and graphic design teams. Partnered with PR companies to develop cohesive PR frameworks. Tracked the latest technology and tools used for digital marketing.

Managed digital projects, coordinated with development and creative teams, and supported PR planning.
Oversaw lead generation and performance improvements across client accounts.

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Senior Technical Support Agent

January 2010 - January 2013

Tele-Performance

Cairo, Egypt

January 2010 - January 2013

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Information Technology

Education

Cairo University

July 2012

July 2012

Bachelor's degree, Business Management

Egypt

GPA (rating): Very good

GPA (rating): Very good

Business Management

Skills

Organisational Skills
Expert
Organisational Skills
Expert
Art Direction
Expert
Art Direction
Expert
Media Buying
Expert
Media Buying
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Brand Strategy & Positioning
Intermediate
Brand Strategy & Positioning
Intermediate
Digital Advertising
Expert
Digital Advertising
Expert
Integrated Campaign Management
Expert
Integrated Campaign Management
Expert
Social Media Strategy & Storytelling
Intermediate
Social Media Strategy & Storytelling
Intermediate
CRM Moduling & Automation
Expert
CRM Moduling & Automation
Expert
UX/Website Oversight
Expert
UX/Website Oversight
Expert
Content & Creative Direction
Expert
Content & Creative Direction
Expert
Lead Generation & Funnel Performance
Expert
Lead Generation & Funnel Performance
Expert
Analytics, Reporting & A/B Testing
Intermediate
Analytics, Reporting & A/B Testing
Intermediate
Team Leadership & Cross-Department Collaboration
Expert
Team Leadership & Cross-Department Collaboration
Expert

Social profiles

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Certifications
Marketing Strategy Specialization
IE Business School
Dec 2018
Marketing Analytics Foundation
Meta
Aug 2022
Data Analysis and Visualization -- Power BI
Udacity
May 2024
Show credentials
Data Analysis and Visualization
Facebook Blueprint School Udacity Nano Degree
Google Ads
Fundamentals of Graphic Design Fundamentals of Digital Marketing
Positioning - Marketing Strategy Market Research and Consumer Behaviour
Marketing Mix Fundamentals
Market Research and Consumer Behavior - IE Bsuiness School
Dec 2018
Positioning: What you need for a successful Marketing Strategy - IE Business School
Jun 2019
Marketing Mix Fundamentals - IE Business School
Jul 2019
Google Ads Search - Google
Aug 2019
Fundmentals of Digital Mrketing - Google
Aug 2019

Hobbies

  • Arts and Crafts
  • Sustainable living
  • Fitness
  • Swimming
    Marathon Finisher