Diego Perdana

As a Lead Product Manager/Business Analyst of Internet banking for personal and business users
(SME/Mikro business)
• Pioneered the development of next-gen internet banking as big project (Investment: IDR +100 Billion) including defining revenue
projection, budget and resource planning for the project (IT cost, non-it cost, manpower cost and etc), pitching to board of director,
requirements feature document, research and UI/UX and preparation development.
• Surpassed 2024 KPIs by 88%, elevating user registration and fund inflow through enhanced security measures and revitalized
user onboarding post-incident.
• Led 4 product manager/business analyst to create new feature and improve existing features starting from preparing change
request document (CR), risk register document, collaborate with tech stakeholders including QA, Product Owner, IT PMO, IT
Business partner, CISO, and developers, and make sure process of testing (SIT/UAT/Pentest/Performance Test) is smooth until it
goes to production.
• Released features improvement to make sure we comply with regulation and OJK such as recertification new specification on PLN,
fraud detection system, login with OTP in internet banking, and improve security of internet banking in branch section.

Kitalulus is the #1 Job and Community platform (B2B HR SaaS and B2C App) for job seekers, companies, and employers in Indonesia. The first senior product leadership role in the company responsible for Kitalulus product development.
• Collaborated with 3 squads (+40 members) and led 8 product managers that consist of an intern, associate, and senior PM levels. Responsible for creation of product OKRs, strategy and visions, streamlined product and tech development processes, set the roadmap for each squad, removed day-to-day blockers, and coached all PMs. Expanded PMs members from 4 to 8 people and implemented product roadmap to boosting productivity by 50%.
• Successfully achieved an average 45% overall OKR met stretch target from Q4 2022 to Q4 2023 for all squads, and 70% average
success rate in product roadmap implementation. This involved collaboration with cross-functional teams, including product
marketing, data, business development, sales, operations, product & tech, and C-level management, to accomplish the companys strategic objectives and enabled additional revenue streams.
• Identified and managed the product strategy for a year by defined the unique value propositions for each product and customer segment to become the best job platform in Indonesia. Achieved Google Play Best App 2022 awards, always in the top 4 in the Android Playstore business category for most downloads in Indonesia, and ranking in the top 4 in the iOS Appstore business category after a month of release. Secured 2 million MAU with 3 million job application processes in a month.
• Built and launched multiple successful products and internal ops product to drive growth, retention, and revenue, such as the
Employer Dashboard with AI (B2B SaaS), Data visualization and insights tools using Mixpanel, Video-based content, Job Seeker
premium subscriptions, and lots of Internal operation tools. Generated USD 100K+ in quarterly revenue.

PasarPolis emerged in the industry as an leader of aggregator platform for insurance in South East Asia. With the team, I built Health B2B, B2B2C and B2C segment that focus on Individual Health and Employee Benefits product for client.
● Led product development of Health team including the Group and Retail product roadmap, OKR’s, product vision, manage the SCRUM process and supervise 1 PM to develop product tech features in our Employee Benefits platform. Increased the efficiency of the team sprint process by 30% in the first 2 months as new joiner by implement best practice of SCRUM process.
● Collaborate with senior management including C-level, Engineers, Product Design, Sales team, Services team, Performances, and PMs to drive the Digital Product metrics growth, decide potential partner products and defined MVP for Retail Health product-market fit with 25K SME’s addressable market.
● Develop and improve overall Employee Benefits application and web customer experiences, internal tools for sales and services, and optimize the process from sales to get the clients until after sales process to bring wellness, easiness of insurance claims and safety for clients employees. Increased operational process from average 2 days to minutes by creating optimization flow on internal tools.

Manage Search Growth OKR metrics and Search Platform product which is Search as a Service for allows other business unit product to have search features using current search engine.
● Built a zero to one product Search Platform that includes product vision, strategy, requirement documents, roadmap, scrum meeting, team squad and executions plan. Collaborate with various stakeholders that consist of +10 engineers, 3 designers, 2 data team and 4 business team across Tribes.
● Acquired as much as client inside Tokopedia to leverage their business by providing search from end to end (Indexing, ES creation, Back-end and Front-end). Total client acquire since the Search Platform is built are 3 starting at July 2021.
● Collaborate with cross-functional teams such as Engineers, Designers, Growth Marketing (GM), Category team, Legal, Advertising solution (AdSol), and Digital business to use Search data and engine to build collaboration features. The collaboration created a higher CTR for Growth Marketing feature and unlocking new revenue streams for advertisement inventory.
● Monitored and Improved the main OKR Search 2021 that achieved the target in 6 months by prioritize the project on Search and do quick-win initiative. From Jan - May 2021, the OKR was always achieved with average growth each month by +1-2%

Manage main Global Search Tokopedia products that consist of end to end journey through Search Bar and Autocomplete
• Achieved monthly Tribe OKR for traffic distribution (5 key results) with the report score is Above Expectations (3-10% surplus) by
combined the new feature, multiple A/B testing experiment and machine learning for keyword labeling. Increase traffic and unique
keyword distribution for Search Autocomplete suggestion from 30% in December 2019 to 51% in Q1-Q3 2020 compared to Manual
Search across multiple platform environment.
• Exceptional score performance (Top 5% performer) in Q1-Q2 2019 led me to step up 2 levels into from Associate to Mid-to-Senior
Product Manager position by achieved monthly OKR target, establish product & squad process and establish Product Marketing
role in company.
• Develop, A/B testing experiment, maintained and launched the features including a global search bar, popular search, recent
search, autocomplete suggestions, search shop, cross-selling widgets for digital& financial services, campaign suggestions, search
safe restrictions and search operation internal tools to navigate ~14 million queries per-day to the right search result.
• Pioneer and establish the Business Ops function in Search Tribe that generate 3+ Billion Rupiah value campaign on search per
month. Became the Captain from search team for monthly biggest Tokopedia TV show event since July 2020 until Aug 2021
• Led cross-functional teams of 10 members to develop innovation for Search Tokopedia: create product flow, debugged issues,
maintain the OKR, did multiple end to end A/B test and impact analysis, manage project schedules, and coordinated product goals.

Tokopedia(GoTo is the in with more than 150 million monthly active users and
4 million sellers. I worked with Discovery Tribe who helps all products from seller to have same opportunity to be discovered.
• Did competitive analysis, day to day problem solving, wrote product documents, tracked implementation, improved conversion
funnels, assisted PM and managed a team of Developers, UX Designers, QA Testers, and Content Editors for some module.
• Responsible for the Browsing module (Campaign landing pages, Hotlist, Category, Catalog, Internal tools of discovery team and
OS Micro-site). Increased SEO page which is Hotlist performance organic traffic for more than 40% in 5 months that impacted to all
Tokopedia organic traffic by implementing machine learning to generate 1000 pages/day to be crawl by google.
• Facilitated tean collaboration via effective Agile sprint developement such as planning meetings, grooming meeting, daily stand up,
sprint reviews, and team retrospectives