Digital Marketing Manager
Time Express Parcels
Total years of experience :13 years, 0 Months
- Leading online lead generation campaigns and increasing consumer sign-ups, engagement, and re-marketing efforts.
- Execution of paid media campaigns on Google Ads, Facebook, Instagram, and LinkedIn, and on Google My Business.
- Execution of email marketing campaigns in Active Campaigns.
- Generating reports using Supermetrics and data from Google Analytics, Google Ads, Facebook/Instagram, and other social media platforms in Data Studio.
- Regularly reviewing and refining communication strategies.
- Providing strategic guidance during the planning phase of digital campaigns.
- Conducting A/B and multivariate testing on web and paid media to drive optimization.
Assisting the wider team with data and insights.
- Providing recommendations to the service team for growth-driving enhancements and feature designs.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverable.
- Creating and planning a variety of PPC campaigns across a range of digital channels.
- Overseeing existing campaigns and making recommendations on how to optimize them.
- Analysing trends and making data-driven decisions.
- Writing engaging copy for adverts
- Making creative suggestions for advert templates
- Account management of clients
- Producing detailed analysis and reports of campaigns
- Presenting data and reports to a range of audiences.
- Presenting recommendations to Managing Director of Marketing and Communications.
- Driving marketing ROI for assigned line of business.
- Lead the strategic development and execution of search & display advertising, programmatic advertising and social media campaigns where post-click conversion metrics (KPI's) are the objective.
- Leverage keywords for ad display and social media channels for competitive advantage.
- Optimize conversion and improve cost to acquire and drive positive ROI.
- Lead engagement with agencies, vendors and key internal partners to deliver best-in-class results.
- Provides input into integrated marketing strategies and plans, including annual forecast.
- Managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
- Developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience according to latest UX/UI trends
- Brainstorm new and creative growth strategies
- Heading creative team
MEFITPRO works with over 200+ high profile fitness clubs & facilities and over 140 sporting retailers in the region providing equipment, international training programs, consultancy services and continuous instructor training.
Job Responsibilities:
1. Dissemination of information through Company Newsletter bimonthly
2. Writing and finalizing Company Posts, e-Newsletters, e-Flyers & Infographics
3. Creating and implementing Social Media Marketing Strategy
4. Bridging the communication gap between internal and external teams and vendors
5. Creating eye-catching graphics and posts to engage potential customers on social media
6. Using Google Analytics and send information reports to management for better understanding of marketing efforts and strategize them effectively
7. UX/UI frontend designing skills
8. Interdepartmental coordination and communication for effective designs
9. Adobe Creative Suite (Illustrator, Photoshop, InDesign), Microsoft Office and Web Design Applications (Dreamweaver & HTML)
10. Reporting to Management about Website ranking & hits from Google Analytics
11. Stretching the boundaries of web design and digital storytelling to help my brands stand out
Over all 65% marks