الكراث مأكثر, Digital Media Marketing Professional

الكراث مأكثر

Digital Media Marketing Professional

ASUS

البلد
الهند - مومباي
التعليم
ماجستير, Advertising And Public Relations
الخبرات
8 years, 3 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :8 years, 3 أشهر

Digital Media Marketing Professional في ASUS
  • الهند - مومباي
  • أشغل هذه الوظيفة منذ يوليو 2021

Successfully improved ASUS brand market share to become the No. 2 player in the consumer laptop category in Q3 2022, utilizing a strategic mix of digital and offline channels.

Develop and execute digital media strategies to align with ASUS & ROG brand objectives on a quarterly and yearly basis.

Manage media buying and planning for product launches to enhance ASUS brand awareness and performance across online and offline media.

Liaise with various digital media vendors for OTT + DV360 campaigns during product launches of PC laptops & gaming laptops.

Manage media buying and planning for product launches to enhance ASUS brand awareness and performance across online and offline media.

Explore new avenues like DOOH for PC laptop launches in metro cities, yielding positive results.

Hands-on experience with ecommerce platforms like Amazon AMS and Flipkart Ads

Platform Experience - Google & Youtube Ads, Programmatic Display, Publishers, OTT, Affiliates, DOOH, Microsoft Bing & Meta

Senior Digital Paid Media Manager في Ethinos Digital Marketing
  • الهند - مومباي
  • مارس 2019 إلى أبريل 2021

Formulated and executed digital media strategies aligned with clients' business and digital marketing objectives for DSP mutual fund, Bharti AXA life & health insurance categories.

Planned and optimized paid media campaigns on platforms such as Google AdWords, Bing, Meta, LinkedIn Ads, and Twitter Ads.

Digital Paid Media Manager في iProspect Agency - dentsu
  • الهند - مومباي
  • مارس 2018 إلى مايو 2019

Executed performance marketing campaigns for lead generation and online transactions.

Oversaw digital media campaign setup and media operations.

Ensured alignment between client goals and agency deliverables.

Managed major clients including Remit2India, DSP Mutual Fund, and ICICI money2India.

SEM Manager في Logicserve Digital Pvt. Ltd.
  • الهند - نافي مومباي
  • يناير 2016 إلى فبراير 2018

Gained a strong foundation in PPC as a Management Trainee.

Managed and implemented PPC campaigns for Logicserve in-house brands.

الخلفية التعليمية

ماجستير, Advertising And Public Relations
  • في Kishinchand Chellaram College
  • أبريل 2014

Completed PG diploma course in Adverting & PR.

Specialties & Skills

Digital Media
Digital Paid Media Strategy
Digital Marketing
Digital Media Planning & Buying
Digital Media Marketing

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

الانجليزية
متمرّس

الهوايات

  • Football
  • Cricket
    Winners of Dentsu Inc. Cricket Tournament Sports Event