Digital Media Marketing Professional
ASUS
مجموع سنوات الخبرة :8 years, 3 أشهر
Successfully improved ASUS brand market share to become the No. 2 player in the consumer laptop category in Q3 2022, utilizing a strategic mix of digital and offline channels.
Develop and execute digital media strategies to align with ASUS & ROG brand objectives on a quarterly and yearly basis.
Manage media buying and planning for product launches to enhance ASUS brand awareness and performance across online and offline media.
Liaise with various digital media vendors for OTT + DV360 campaigns during product launches of PC laptops & gaming laptops.
Manage media buying and planning for product launches to enhance ASUS brand awareness and performance across online and offline media.
Explore new avenues like DOOH for PC laptop launches in metro cities, yielding positive results.
Hands-on experience with ecommerce platforms like Amazon AMS and Flipkart Ads
Platform Experience - Google & Youtube Ads, Programmatic Display, Publishers, OTT, Affiliates, DOOH, Microsoft Bing & Meta
Formulated and executed digital media strategies aligned with clients' business and digital marketing objectives for DSP mutual fund, Bharti AXA life & health insurance categories.
Planned and optimized paid media campaigns on platforms such as Google AdWords, Bing, Meta, LinkedIn Ads, and Twitter Ads.
Executed performance marketing campaigns for lead generation and online transactions.
Oversaw digital media campaign setup and media operations.
Ensured alignment between client goals and agency deliverables.
Managed major clients including Remit2India, DSP Mutual Fund, and ICICI money2India.
Gained a strong foundation in PPC as a Management Trainee.
Managed and implemented PPC campaigns for Logicserve in-house brands.
Completed PG diploma course in Adverting & PR.
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.