Social Media Manager
Awj Investments
مجموع سنوات الخبرة :16 years, 3 أشهر
• Effectively design, implement and manage creative social media campaigns/strategies for three restaurant concepts.
• Build and execute social media strategies for three restaurant concepts, across various SM platforms.
• Promote company, and restaurants and engage with communities and influencers.
• Develop appropriate content and initiatives in line with the company’s vision and mission for the restaurants.
• Successfully engage in dialogue and conversations revolving around F&B, with food bloggers across the various platforms.
• Coordinate with the Brand Director on future events, promotions and campaigns to further marketing efforts.
• Collaborate closely with the Operations department regarding to customer complaints and satisfaction, both online and offline to ensure customer loyalty and retention.
• Productively manage and develop the innovative website content of for the restaurants and company,
• Analyze and study the behavior of fans and followers, generate reports, and adjust strategies accordingly.
• Designed and developed holistic social media strategies that are in line with the clients’ mission and digital objectives.
• Established creative strategies and recommendations while compiling insights for both existing and potential clients.
• Effectively managed all client relationships, communication and expectations in order to ensure business success.
• Provided day-to-day supervision and execution of client campaigns including but not limited to, social media channels, activations and competitions, content creation and community management.
• Managed creative, moderation and client servicing teams, and the work flow between each.
• Created and defined key objectives set to increase engagement and drive interaction.
• Directly oversaw content creation and development, on a weekly basis, in both Arabic and English.
• Served as the primary contact between developers and clients, providing necessary materials, briefs and information related to application design, development and implementation.
• Extensively tracked and analyzed social media trends, client trends, competitive scene and performance reporting to identify areas of improvement.
• Provided insights and direction for content, conversation and posting strategies.
• Guided the different teams into providing quality work, growing existing clients and driving business.
• Participated and worked closely with the managing partner on new business pitches, and annual SM strategy presentations.
• Ensured that all campaigns and content were implemented according to strategy, digital objectives and guidelines provided by the clients.
• Oversaw online presence of clients on different social networks, Facebook, Twitter, YouTube, Instagram…etc.
• Oversaw online buying and planning, for Facebook and other local/regional portals.
• Key Accounts include: Fine Tissues, Fine Baby, Smile, Audi, Volkswagen, INVESTBANK, Swatch, Time Center, Kayali Jewelry, Jamal Taslaq, Zalatimo Group.
Led Henkel’s Media activities in Jordan (July 2010 - August 2011)
• Managed Henkel brands’ media communication; Persil and Pril.
• Aligned and worked along with regional Media Agency OMD, and designated offices on all media related activities in Jordan.
• Prepared plans and recommendations, annually and monthly.
• Prepared reports, forecasts and budget recommendations for local activations.
• Put together Radio, TV, and Press plans for daily, weekly and monthly campaigns.
Led Umniah Telecom Media activities in Jordan (January 2009 - July 2010)
• Handled traditional and digital planning, for all campaigns, launches and promotions.
• Negotiated deals, discounts and offers for all digital activations.
• Recommended CPC/CPM strategies.
• Handled all local media campaigns, setting goals, budgets and media use.
• Maintained plans according to the set budgets and communication objectives.
• Prepared full year plans and recommendations.
• Facilitated new advertising opportunities, sponsorships and creative ideas to the client.
• Aligned with client servicing and media buying teams on client’s media matters, keeping with their direction, strategies and budgets.
• Provided day-to-day media plans.
• Maintained monthly and annual competitive reports, using various software tools to forecast and determine competitors’ activities and spends.
Also handled other accounts including, Hewlett-Packard, Mercedes, Midas, JWICO, Jordinvest, NutriDar, BLOM bank and Lafarge Jordan, Suzuki, Al Marai.
Bachelor of Arts in Communications (Emphasis; Advertising) Major GPA: 3.49