Field Activations & Incentive Planner
AVON Inc.
Total years of experience :14 years, 7 Months
Ensuring the quality implementation of incentive process, being the driver of new initiatives, solutions and innovations. Close cooperation with Local Marketing Department, Supply chain, Customer Service Department, IT departments, digital department as well as with the field in extend of integrated planning process.
- Planing and creating incentives for Field ( ASMs, SLs, Reps, DMs and Trainers based on the company plans and creates ROI analysis with finance (including Regional/Global incentives) and follows up with all activities related to Incentives: communication plans, internal instructions, prizes definition and purchasing.
- Implementation of annual clubs programs including the business case, incentive structure, conditions, gifts, booklets, finance approvals, end year celebration, communication and monitoring results on campaign Base.
- Resposible for Preparing all the stages of all the events throughout a year: developing plans, organizing and supporting all sales events within the allocated budget, including ASMs Conferences, Company Branding Events, SL National Conference, ASMs and SLs Workshops.
- Ensuring high quality operational support delivered to the Field
•Delivery of campaign support materials via special needs.
•Dealing with suppliers for best offers for field tools and needs.
•Working on Updating all displays in branches and send samples to ASM in governorates every campaign
• Increased structure of profit margin worth 7% in CY2014 While Setting pricing strategy with respect to product margins, market structure and product positioning.
• Introducing 6 new products to the portfolio of Sarrdesign governed by segment and acquired to fill market gap while Maintaining lines of profitability and ensuring maximum line utilization through the introduction of new SKUs.
• Increased Sarrdesign’s Distribution Network to cover geographical exposure for Retailer’s by 12% and conducting a new concept for display stands at showrooms.
• Renovated Packaging Theme to the Products line of Sarrdesign for the showering solutions Category.
• Launched Sarrdesign’s First Fan Page on Facebook, Designing, implementing content plan and designing daily posts.
• Carried out Sarrdesign’s First CSR Campaign for water saving project in Alexandria governorate.
-Conducted full market research to the developed commercial Buildings in 6th October Area to penetrate and identify concepts and strategies through mystery shopping and market visits. The research was adopted by the BOD to set concept and pricing strategy for new commercial Buildings in the pipe line.
-Developed launching plan of the club house in Jeera Residential compound.
-Implemented Customer care Program and developed Tasks for the New after Sales Department following the first delivery phase in the compound.
-Created Concept, copy writing and designed the first Newsletter.
-Was Responsible for Launching of the Atika Gallery Brand in all BTL channels, digital and the social media platform.
- Monitoring various Competitor Activities through mystery shopping and different sources.
- Work with advertising agency to produce materials of visual impact and within brand guide lines.
- Sourcing and securing sponsorship events.
- Responsible for all the logistics related to the promotional material
- Create and implement marketing plans through handling day to day tasks of various web tools.
- Responsible for the filing system of all documents related to the marketing department
- Attending trade shows and industrial events for market updates.
- Developing schedules, assignments and coordinating mailing between the Marketing and the sales departments.
- Developing and maintain a data base of media networks and customers.
- Coordinating with the finance department to ensure that all the marketing related financial issues are running smoothly.
- Handling the medical insurance for the employees.
-Developing long-term marketing plans essential for products launching in the market along with the Marketing department members.
-Organizing and handling displays at the distributors and setups in all company's outlets.
-Responsible for showroom organization, products displaying and promotional materials showcasing.
-Handling all Events (Signing up in the event - Booth design and set-up - Issuing Items & Products to display including the marketing materials kit) (Events participated in: Le Marche 2009 - ICS 2009 - Indoors 2010 - InterBuild 2010)
-Handling marketing material kit essential for company's products, and developing advertising material to be placed in publications and other media services
-Maintaining and updating the company's website.
Attending tradeshows, events, and exhibitions for market updates
