Strategic Planner
Wunderman
Total years of experience :9 years, 1 Months
- Creating and developing a creative strategy for various clients (B2B and B2C).
- Customer journey planning and mapping (offline/online).
- Experience Map mapping and creation (offline/online).
- Working Closely with Data Analytics team for research and creative team to follow through the strategies developed with creative executions.
- Creating Social Media strategies and plans.
- Competitive Analysis.
Working with various clients (FMCG & Telecommunication) to measure and monitor effectiveness of their social media and digital channels as well as the overall brand image, product launches or any campaigns that may have been created.
- Comparing client and competitor activity
- Coordinating and working alongside the client servicing team to deliver client needs
- Creating Social Media and Digital monthly reports to clients
- Pre/during/post campaign reports
- Researching and monitoring industry trends and changes
- Researching and monitoring nation trends and changes
- Content Creation
Internship in the Human Resources Department (TD, TA and more)
- Developing, monitoring and launching Coca Cola employee Sharepoint website
- Creating communications for Coca Cola employees
- Being part of the recruitment process for a Marketing (Families) position
- Understanding the recruitment process
- Collaborating with the compensation and benefits team
- Collaborating with various departments
- Understanding the needs and wants of employees within Coca Cola
- Using several computer applications (Powerpoint, Excel, Quicktime etc)
- Creating videos and posters using various software's for internal communication
- Attending HR meetings
- Conducting Interviews and being a part of full recruitment processes
- Creating and enhancing development/training programmes for employees across Coca Cola globally
- Conducting both primary and secondary market research for various clients
- Create and conduct interviews and surveys (face-to-face and online)
- Take and edit videos
- Collate information into Excel Spreadsheet to be analysed
- Analyse data and create reports of findings
- Strategies a marketing plan from the information gathered
- Create various presentations and present in front of the clients
- Manage relationship with clients
- Acquire more clients
MSc Masters in Management, Organisation and Governance Courses: Enterprise Development Behavioural Fundamentals for Management and Marketing Organisations in the Economy and Society Innovation in Organisations Accounting, Strategy and Control Global Business Management Grade: 2:1
Courses: Web Creation and Design Management in Practice Corporate Social Responsibility CRM Digital Marketing Consumer Psychology
