دينا بدران

Developing and implementing marketing strategies to meet agreed event strategic objectives.
•Evaluating customer research, market conditions, competitor data and produce an effective and engaging marketing plan.
•Developing marketing budget and delivering marketing activity on time and within budget.
•Overseeing multi-channel online and offline marketing activities to
•Achieve frequent, timely and effective event promotion and measure campaign effectiveness.
•Managing and overseeing the Trade Visitor and Exhibitor marketing and PR campaigns.
•Proactively establishing and maintaining effective working team
•Relationships with all support departments, industry partners, trade associations and our advisory panels - both locally and globally
•Communication across all disciplines (marketing, operations, PR) to
•ensure market intelligence is shared in order to maximise on potential opportunities
•Attend Reed Exhibitions events and competitor events (both domestically and internationally) thereby maintaining relationships,
•expanding the database and prospecting for new business
•Appointment and management of external suppliers including PR and design agencies
•Managing and developing the websites and other new media opportunities
•Market vision and the ability to acquire quickly detailed knowledge of new industry sectors
•Excellent time management skills with the ability to meet deadlines

Assist in preparing and implement marketing strategy
• Analysing the market, including competitors and consumers
• Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media.
• Assist on managing and generating all technical product information to be applied to all aspect of marketing.

• Assist art team in storyboarding and concepts layouts for core media items (Brochure, ads, websites etc.).
• Assist in market research to support and define brand and marketing strategy.
• Assist in regular contact with all major industry magazines to supply any required Promotional material.
• Assist in all aspects of printed media working with the art team and product
Department to make material available to the distributors and directly to the media, this would include:
 Brochures and Mini Brochures
 Press advertising
 Press releases
 Posters
 Photo and product CD’s
 Newsletters
• Organizing conferences. From securing a venue to promoting the event,
Ensure that the conference runs smoothly and serves its purpose for attendees, vendors and sponsors. Execute and manage conferences
Efficiently and effectively.
• Sourcing and securing sponsorship.
• Managing budgets.
• Work with the Website Manager to maximise the impact of electronic communications in relation to marketing and new media.
• communicating with target audiences and managing customer relationships

July 2010 to Date
Taiba ME, Managing Medicine in Middle East, Dubai, UAE
Post: Regional Marketing Executive UAE, Qatar, Bahrain, Kuwait and Oman-Taiba
Post :Regional Account Manager Thaiba ME partner with Alexion
• Identify business development opportunities across GCC region.
• Collecting market data and feedback.
• Detailed planning and organizing to achieve maximum output
• Canvassing and prospecting for new business.
• Servicing and developing the existing client base.
• Handled Hospitals and product inclusions and deals on a large scale.
• Dealing with ultra rare disease and establish the business.

• Educating and Follow up with the medical labs how they are testing and identify there need in testing

• Follow up with KOLS doctors al over the region.
• Organising Conferences and conducting presentations.

• Participating in several local and international conferences and exhibitions .such as : EHC, EHA, ASH, EHS

• Implement marketing plan strategy for all the GCC Countries for different product.
• Creating Marketing material, Brochures’ and gifts
• prospecting to build up charity for rare disease and Deal with decision maker Client
• identifying source to fund non national patient

Institution-Specialist(UAE-Dubai, DHA, MOH, Sharjah & N.E)

• Identifying business development opportunities across my market area
• Increasing the product distribution in my area
• Always achieving and exceeding sales targets and objectives
• Organising meetings and conducting presentations
• Developing very good relationships with my Key Opinion Leaders,
Doctors & pharmacists in my area
• Directly involved in many new product launches and successfully getting them on hospital formularies
• Detailed planning and organising to achieve maximum sales output
• Developing very detailed and structured customer database from nothing
• Collecting regular market feedback and competitor data
• Organising continuous medical education programs and presenting audiovisual shows for a wise range of products over the years
• Participating in several local and international conferences and exhibitions