Marketing Director
Coldwell Banker
Total years of experience :10 years, 11 Months
2014-05 - Current Marketing Director
Coldwell Banker, Egypt, Cairo
• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities for 5 companies/Services (prime projects, re-sale, commercial properties, training academy)
• Plan and Manage yearly budget for all company/services
• Social Media management with agencies for online presence in FB, Google, SEO, SEM
• Managing quality and quantity of leads for sales team
• Manage participation of major events such as City Scape
• Manage team of 15 employees and perform annual evaluations as well as training plans
• Lead on execution of all marketing strategies into communication plans for all projects
• Participate in the implementation of the new corporate identity, which aims at maintaining brand loyalty
• Support Strategy and planing of the corporate website
• Oversee the production of a monthly newsletter in both printed and online forms
• Implemented marketing strategies which resulted in 100% growth of customer base.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Orchestrated and implemented re-branding of Coldwell Banker brand to improve sales and maximize effectiveness.
• Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful closing ratios
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Managed annual marketing budget in excess of 25m