marketing and communication manager
specialized medical center
Total des années d'expérience :17 years, 11 Mois
• Develop and execute marketing strategies to promote health care services, managing
digital and traditional marketing channels.
• Digital marketing campaigns on social media.
• Analyze healthcare market services and conduct market research to enhance our services
and opportunities to grow.
• Establish partnerships with local organizations to support health initiatives.
• Manage public relations, related events, seminars and collaborating with health care
professionals.
• Create, maintain, and enhance the center’s brand image.
Develop and implement marketing, communication, advertising &PR plans whilst aligning
with the strategic objectives of the business.
• Formulate marketing policies for the company, Identify and develop new markets
(business units, products) abreast of market requirements, Identify and analyze key
audiences for marketing messages.
• Develop strategic partnerships with real estate developers, negotiate contracts and sales
plans and signing agreements.
• Develop, marketing content and manage the company online platform, website, and social
media and google analytics.
• Establish effective working relationships within the team and the company departments.
• Train the sales, tele sales and customer services team for new projects and marketing
promotions.
• Proven sales records for our developers (ALDAR, EMMAR, DAMAC, AL REEF, RAK
Properties, Dhafeer Development)
Prepare and implement detailed marketing and communication plans for the company products or services whilst aligning this with the strategic objectives of the business as a whole.
Formulate marketing policies for the company, Identify and develop new markets (business units, products) abreast of market requirements, Identify and analyze key audiences for marketing messages.
Develop, launch and coordinate all marketing campaigns, advertising and promotional activities
Budget management; deliver all marketing activities within the agreed budget.
Develop a schedule of Press and PR activities to support the marketing plans.
Proactively establish and maintain effective working relationships within the team and the company departments
Develop and maintain a close and productive relationship with key client contacts.
Develop a thorough understanding of client’s business; manage client requirements, budget and timescales.
Provide day to day contact and supervise the Account Executive involvement with client.
Understand and manage the creative briefing process, using the relevant internal forms.
Form a close working relationship with media personnel and ensure their involvement at all relevant stages.
Develop promotions and new products launching plans.
Hold the sales and staff promotion trainings.
Develop and manage the execution of ATL and BTL.
Conduct products related researches internally and externally.
Maintain the relationship with external parties, including POS material suppliers, marketing and media agencies.
Monitor and analyze the competition.
Develop selling and new products launching strategies.
Lead the sales teams and set up sales channels.
Mange the media and all related events.
