Marketing Manager
Motors Gate Company
Total des années d'expérience :6 years, 7 Mois
- Formulating the marketing plan and budget in line with the overall company strategy and OEM to strengthen brand awareness and equity.
- Defining product strategy including product portfolio, roadmap, positioning, target customer, pricing, and promotions.
- Overseeing comprehensive marketing campaigns including activations, content creation, social media, and advertising, to generate leads while monitoring overall performance metrics to asses and improve.
- Collaborating with cross-functional teams to enhance customer touchpoints and maintain a cohesive brand experience.
- Monitoring market trends, and competitor’s analysis to facilitate proactive action.
- Building strategic partnerships to expand business opportunities.
- Assisting the marketing director for implementing and tracking of marketing plan progress and budget, ensuring project and task schedules were maintained, and reported results.
- Organized activations, events, new product launches, and advertising campaigns with the team and outsourced agencies.
- Conducted market research to study competitors to identifying opportunities for new products or services.
- Leading the marketing team and outsourcing for content development, production schedule, and social media management.
- Collaborating with the marketing team and outsource agencies to implement marketing campaign’s, activations and look & feel branding.
- Managing social media posting, website publishing, media and PR.
- Handling vendors for developing marketing tools, and promotional materials.
- Maintain the Director-General agenda, attend meetings and record MOM.
- Preparing monthly or quarterly reports including performance analysis
- Handling Correspondence (letters, emails, ..etc) and communication with external organizations/authorities.
- Support other departments and direct staff into correct policies & procedures.
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