Business Head
Moksh Creations & Widespan Ent
مجموع سنوات الخبرة :7 years, 0 أشهر
Business Head - Moksh Creations & Widespan Ent (Feb '12 to present)
• Consulting on large-scale events like Sonu Nigam Concert
• Advertising & Branding Strategy for Events
• Planning & formation of events for Millionairre weddings
• Heading a team of 10-12 and directing the show
Head - Marketing & PR - PROVOGUE (India) LTD. (Dec '09 to Feb '12)
• Spearheading a team of 7 to handle the All-India Marketing & PR
activites for one of India's leading fashion labels.
• Large Scale Media Buying & Negotiations
• Media Planning & New Media implementation
• Creative Agency Briefing & Co-ordination
• ROI Analysis
• Event Ideation to Execution including PR management
• Promotional Strategies
• Movie Tie-ups, Film Promotions, Film Marketing
• Cross Branding Tie-ups & Alliances
• New Campaign Launches with 360 degree communication plan
• Pan India Visual Merchandising Management & In-store communication
Reporting to the CEO & MD with monthly reviews on Marketing Strategy and Activities.
Group Account Manager - Makani Creatives Pvt. Ltd (Aug '09 to Dec '09)
Handled various clients from retail & lifestyle sectors like Odyssey, Red Tape,
Thomas Scott, Evolve, Nilkamal etc while leading a team of 6 executives.
Conducted a still shoot & launched the campaign of 'The Eyewear Store' with the Deccan Chargers IPLTeam
.
Group Account Manager - M&C Saatchi (April '08 to June '09)
• Managed the Bajaj Allianz Life Insurance & Franklin Templeton Mutual Funds businesses
• Formulating the Marketing & Advertising Strategy leading to the Creative Brief
• Co-ordination and implementation of 360° Brand communication
• Making client presentations and interacting with them on daily basis
• Introduced new businesses to the firm and regular follow ups with other prospects
Sr. Account Executive - M&C Saatchi (Sept '07 to Aug '08)
• Solely managed the Jet Airways - International communication operations
• Strategic inputs and execution of tight deadline deliverables for over 6 international
Destination launches
• Narrowing client briefs to creative briefs using the "One word equity"
• Daily interaction with marketing personnel on all material requirements
• Monthly presentations to clients on competitive reviews
• Excelled in internal workshops (creative & client-servicing) as a team leader
Team Leader - Moksh Creations Pvt. Ltd (July '06 to August '07)
• Co-ordination, execution of music shows/concerts, corporate events,
new product launches, etc
• Managerial role in leading a team in promoting and executing the events
• Sourcing new business to promote the company
Relocation Consultant - Noble House Real Estate Pvt. Ltd (July '05 to July '06)
• Organised property exhibitions for prospective investors
• Property visits and marketing of commercial & residential premises
• Handled and sealed deals with corporate clients and expatriates.
CAREER HIGHLIGHTS
• Successfully launched 4 different seasons and campaigns at PROVOGUE. From Spring Summer 2010 to Autumn Winter 2011
• Brand Positioning Idea generated 'LIVE MAD' for the last 2 seasons which has gained immense popularity.
• Management of Brand Ambassadors (Mr. Hrithik Roshan & Ms. Sonakshi Sinha) which included shoot co-ordination and implementation.
• Catalogue/ Look Book designing every season to promote the range at store level and investor relations level.
• Local city event tie-ups in Pune, Kolkata, Delhi, Hyderabad with top-most nightclubs and 5 star hotels.
• Actively involved in producing 5 Television Commercials for clients like Jet Airways & Bajaj Allianz
• Knowledge of editing studio's for producing/ altering corporate audio
Visuals / TVCs for clients.
• Complete co-ordination with production and client on producing the
Jet Airways - Corporate AV (India & Belgium)
• Certificate from Mr. David Howell (MD, M&C Saatchi, Hong Kong) for excelling in internal workshops on creativity and presentation writing.
• Managed events for large concerts like Rockstar (Ranbir Kapoor), Mumbai Cyclothon, Singer Himesh Reshammiya - Live in Dubai, New Year Bash - Renaissance - Mumbai and many more
SKILLS
• Microsoft Office / Oracle
• Film/Radio production knowledge
Bachelor of Commerce with specialisation in Management & Marketing from M.M.K College of Commerce & Economics, Mumbai (University of Mumbai)
H.S.C (Commerce) M.M.K College of Commerce & Economics, Mumbai 2002
S.S.C Versova Welfare Association High School, Mumbai 2000