علم الدين هوكيتش

Socially Lost in Media has placed its focus on international communications, working with clients in the tourism and travel industry, property and hospitality industry. Working with a team of 6 people, managing digital marketing projects for our international clients, we make sure to increase their visibility internationally.

My role has been to hire qualified, experienced and client-focused social media experts to help with various projects. I train social media specialists in the sectors of travel and tourism, hospitality and property to ensure that they understand specifically the challenges ahead. All of our social media consultants speak at least two languages fluently and have a good knowledge of the local market that they are working with.


We focus on a few social media networks:

• Facebook (Facebook Ads)
• Instagram
• Pinterest
• Twitter

There are a few social media networks that have become an emerging marketing tool for businesses worldwide, such as Periscope and Snapchat. Each and every social media network has to be geared in a customized fashion for each and every client depending on their client base. I work with clients to ensure that we are targeting their clients on the correct networks.

Some of my project management include a project for a business from the Middle East seeking clients in the Europe, specifically targeting clients in Germany, France, the UK and Russia. We have worked with the company to ensure that the correct keywords are being used in the respective languages. Our project didn't consist of creating new social media accounts for this client, since many of their clients would speak English, but not search in English. We therefore created a campaign on Facebook where we used keywords in English, French, German and Russian to gain visibility for the business.

For any further questions, don't hesitate to contact me on dino@sociallylostinmedia.com and mention that you got my details from LinkedIn. I'll be happy to help.

Socially Lost in Media is an agency that works to bring international customers to your doorstep by opening up communication with customers abroad. It focuses on internation internet marketing, such as international social media and international PPC campaigns working with Google Adwords to create effective PPC results with our specialty being international marketing. We assist businesses to have in a region, such as the Russian Market or Arabic-speaking Market, using Arabic Internet Marketing or Russian Internet marketing to improve your brand awareness in the region.

The goal of Socially Lost in Media is to:
• Reduce your dependency on local customers
• Increase awareness for your brand in a foreign market
• Keep your costs down, but bring the brand into the global playing field
• Bring in customers from a foreign country with minimal investment
• There is no need to open up an office or location until you feel the need to

Current regions that are in high-demand at Socially Lost in Media (Updated: March 2015):
Middle East - Kingdom of Saudi Arabia (KSA), United Arab of Emirates (UAE), Oman, Qatar, Egypt and Jordan
Communications in English and Arabic

Eastern Europe - Russia and the Czech Republic
Communications in Russian and Czech respectively
Central Asia - Kazakhstan
Communications in Russian

North America - United States of America (USA) and Canada
Communications in English and English/French respectively
My duties:
• Client relations
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Blog Content
• Google Pay-Per-Click Advertising (PPC)
• Google Adwords PPC Ad Campaigns
• Facebook Ads
• Demographic profiling for a target market
• Market segmentation of client’s products or services
• Online marketing with advanced location targeting
• Multiple location targeting
• Arabic Internet Marketing (Arabic PPC, Arabic SEO)

Providing consulting services to the Al Hamra Group with the main focus on the luxury community of Al Hamra Village, there were continuous services provided for various locations in Ras Al Khaimah:

• Al Hamra Village - A luxury property development on the shores of the Arabian Gulf, approximately 45 minutes from Dubai. 1.5 kilometers of pristine beaches, 1, 089 villas and townhouses, 2, 444 residential apartments surrounded by 5 resort hotels.
• Al Hamra Golf Club - An eighteen-hole golf course with luxury services and restaurants such as Pesto, Belgian Beer Café and Maison Mathis.
• Al Hamra Marina Royal Yacht Club - A yacht club with constant outdoor activities on the water and near the docks offering night markets with great entertainment.
• Al Hamra Mall - A mall located close to Al Hamra Village composed of 37, 000 m2 over two-stories with over 100 stores.
• Manar Mall - Located in the centre of Ras Al Khaimah, this mall is has 120 retail outlets and several anchor stores, with an expansion currently taking place to double the retail space.

o Work done: Foreign Search Engine Optimisation, ensuring that the website was visible on Yandex and Seznam, as well as Bing and Google.
o Facebook Advertising and ensuring that
o Managing numerous social media accounts and ensuring that online customer service is done with a 100% response rate and a maximum of 24-hour response time
o Multilingual comment moderation such as Russian and Arabic
o Setting up events and assisting with video and photo content creation
o Announcing of restaurant openings and store openings
o Facebook Ad marketing
o Domain name registration and transfer
o Domain mapping
o Working with other departments to ensure smooth processing of customer enquiries
o Focusing on the Middle East Market (English-speaking and Arabic-speaking) and the European Markets (French, German, Czech, British and Russian Markets)

For more information, please visit https://www.facebook.com/AlHamraVillage

Cantab offered one of the most competitive services in B2B marketing. The business is focused on creating high-quality leads for high-profile businesses. Through my various duties at Cantab, a lot of knowledge was gained in the B2B marketing environment and the online world.
Working as a marketing consultant for Google and nurturing quality B2B leads focusing on three product categories:
• Google Search Appliance (GSA) - A great application that combines the Google search functionality to business entities.
• Google Enterprise Maps - Maps integrated into your business, using them to deliver location-relevant information to clients.
• Google Atmosphere Event 2013 - An event providing information on the tools that businesses need combined with the strategic tactics a business can take to promote fast growth in their business.
Training was provided on:
• Google search results
• Data filing and cloud storage on Google search
• Google events
• Google Maps API for Business
• Google Maps Engine
• Google Maps Coordinate
The duties included:
• Contacting and speaking with CEOs of international corporations
• Explaining the advantages that Google Enterprise offers to clients
• Acquiring high-quality leads using the BANT approach
• Measuring and reaching specific KPIs set out
• Identifying key business opportunities by speaking with decision-makers
• Understanding the needs of the business and offering tailored solutions to their needs
• Providing lead generation to each service offered
• Managing the invitations for events
• Fully understanding and updating personal knowledge on Google Apps
Achievements:
• Acquired multiple quality leads daily in coordination with the Google Enterprise team

The Italian Chamber of Commerce, based in London, was founded in 1886. It has been a bond between Italy and the United Kingdom, promoting business and trade in the European sphere.
My duties:
• Promote Italy and Italian Businesses in the UK on social media, websites and blogs
• Attend trade fairs/exhibitions to speak with Italian business and assist in increasing international business between the UK and Italy
• Use social media marketing to promote our events, as well as, CMS design on our website and social media to promote the companies
• Communicate with Public Relation companies and newspapers, sending out press releases and giving information for interviews
• E-mail marketing to a large number of members and subscribers, measuring the results, analysing, gathering leads and creating sales.
• Analyse the monthly Google Analytics report to identify the opportunity in online advertising
• Manage the team of trade analysts to achieve various tasks in trade, business, online marketing and communications
• Communicate with Italian government officials working with Assocamerestero (Le Camere di Commercio Italiane all'Estero - CCIE), the local chambers of commerce (La Camera di Commercio)
• Assist Italian companies in funding
• Communicate in person, telephone and e-mail in Italian with the exception of the South Tyrol, which was done in German
• Collaborate with VeronaFiere, Fiera Milano and ExCel London Exhibition and Convention Centre in the setup of the trade fair, as well as, running a Buyer Networking Programme.
• Promote the EcoBuild, Fieracavalli and Marmomacc Trade Fairs
• Collaborate with the team at UBM plc in organising around 1000 m2 of EcoBuild space for Italian companies, organise the event and work together on sales of the space reserved for Italian companies
• Establish a relationship with contractors for the building of stands and graphic designs
• Manage billing (expenses and payments) of all activities related to the named trade fairs

In charge of recruitment for three departments based on markets:
• Greek Market
• German Market (Austrian, Swiss and German)
• Eastern European (Czech, Slovak, Hungarian, Polish, Serbian, Croatian, and Bosnian Markets)
• English-speaking Market
I was in charge of recruiting individuals to fill roles for our clients. The clients were based not just in the UK, but all over the world. The clients were looking for candidates of exceptional quality and sometimes flexibility. Recruiting the perfect candidates for the client was imperative.


The tasks included:
• Marketing on our website and social media to find the right client
• Analysing the candidate’s education, professional experience and work ethic to fit the client’s requirements.
• Scheduling and executing interviews with candidates to further assess their potential as being the right candidate for the position
• Verifying qualifications, CRB check and First Aid certificates
• Contacting References to make sure that all previous experiences are verified
• Finalising the match of the candidate to the client to ensure that they are right for the position
• Preparing profiles of candidates to send to clients detailing all the relevant information
• Sending profiles to clients and following up with the candidate in regards to the interview process
• Clients were in located in the UK, but also Austria, Russia, the UAE, Qatar and Saudi Arabia
The position taught me the absolute importance of recruitment using a mix of various internal databases and online marketing.

Working at Convergys, I had the responsibility of representing our clients Comcast, Road Runner and Time Warner in technical, billing and sales aspects.
Technical:
• Assisted clients in email setup
• Technical troubleshooting and problem solving of devices, services and extra services
• Website setup and private domain management
Billing:
• Communicated with the client to setup their accounts on billing
• Resolving any billing issues with the client
• Altering the payments according to the service provided
Sales:
• Offering and selling telecommunications and cable packages to potential and current clients
• Offering advice on the best possible package for each client
• Transferring and upgrading service packages for clients
Communication with the client was done over the telephone, e-mail and online messaging systems.
All goals and time schedules were met, at all times; Calculated using different factors such as client satisfaction, time required to attain the object or fulfil the request and client communications achieved during a specified time frame.