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Disha Laungani, Marketing and Student Recruitment Manager

Disha Laungani

Marketing and Student Recruitment Manager ·Curtin University Dubai - Transnational Academic Group

United Arab Emirates

Master's degree,

Work experience

Total years of experience: 14 years, 2 months

Marketing and Student Recruitment Manager

July 2018 - Present

Curtin University Dubai - Transnational Academic Group

Dubai, United Arab Emirates

July 2018 - Present

Leading a team of 15 members and reporting directly to the VP - Marketing and CEO
Development of Marketing, PR and Business Development strategies and advertising campaigns
Budgeting, forecasting and management reporting
Implemented strategies that increased lead generation and led to a 34% increase in sales in 2018, reducing the cost per acquisition
Managing partnerships with external stakeholders
Identifying and developing new business in Middle East, Africa, CIS countries, Indian Subcontinent and Australia
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Assistant Manager - Student Recruitment

June 2015 - July 2018

Curtin Dubai and Murdoch Dubai - Transnational Academic Group

Dubai, United Arab Emirates

June 2015 - July 2018

Responsible for planning and executing marketing and business development
strategies for Murdoch Dubai
Managed a team of 5 members
Managed the launch of Curtin University Dubai in 2017
Development and implementation of ad campaigns
Identified key international markets for the new university
Branding and development of marketing and promotional collateral
Conceptualization, direction and management of key events for both universities
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Business Development Executive

January 2014 - July 2015

Murdoch University Dubai- Transnational Academic Group

Dubai, United Arab Emirates

January 2014 - July 2015

Established partnerships with corporations across different industries
Managed outreach with high school counsellors and education agents
Increased lead generation by liasing with key stakeholders at higher education
institutes across MENA and Asia
Project Manager for key events
Content creation and writing for ads, brochures, websites, social media and press releases
Creation of media plans
Company industry:
Primary, Prep, & Secondary School
Job role:
Sales

Account Executive

November 2011 - May 2013

Insignia Worldwide

Dubai, United Arab Emirates

November 2011 - May 2013

Clients - Emaar Hospitality Group, Emaar Mall and Retail Group, Kempinski Mall of the Emirates, Kempinski Seychelles, Anantara Hotels, Resorts & Spas
Liaising with the creative team to develop design and content
Identifying client branding and marketing requirements and developing optimum solutions
Managed and enhanced revenue from retainer accounts
Developing new business and managing account P&L
Management and development of seasonal and festive campaigns
Long and short style copywriting including ads and brochures
Company industry:
Advertising
Job role:
Marketing and PR

Intern

July 2009 - August 2009

Lowe Lintas- LinOpinion

Mumbai, India

July 2009 - August 2009

Interned with the Lintas Group in the Public Relations Department and served clients such as Armani, Radisson, MTV and Nickelodeon.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

Murdoch University

August 2011

August 2011

Master's degree,

United Arab Emirates

Manipal University

August 2010

August 2010

Bachelor's degree, Mass Communication and Media

United Arab Emirates

GPA (point): 3.64 out of 4

GPA (point): 3.64 out of 4

Major: Print and Web Journalism

Skills

Branding
Expert
Branding
Expert
Marketing
Expert
Marketing
Expert
Strategising
Expert
Strategising
Expert
New Business Launches
Expert
New Business Launches
Expert
International Business Development
Expert
International Business Development
Expert
Brand Management
Expert
Brand Management
Expert
Copywriting
Expert
Copywriting
Expert
Conceptualization
Expert
Conceptualization
Expert
Strategy Development
Expert
Strategy Development
Expert
Marketing
Expert
Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Agency Account Management
Expert
Agency Account Management
Expert
Event Management
Expert
Event Management
Expert
Business Development
Expert
Business Development
Expert
New Business Launches
Expert
New Business Launches
Expert
Student Recruitment
Expert
Student Recruitment
Expert
Budgeting
Expert
Budgeting
Expert
Branding
Expert
Branding
Expert
Strategising
Expert
Strategising
Expert
New Business Launches
Expert
New Business Launches
Expert
International Business Development
Expert
International Business Development
Expert

Languages

English

Native Speaker