Qualitative Researcher
The Nielsen Company
Total des années d'expérience :2 years, 5 Mois
• Involved in various aspects of research engagements which includes customized proposal development, questionnaire development, moderation, analysis of collected data and delivery of research findings with strategic insights
• Garnered experience in various consumer research studies including consumer segmentation, profiling, product testing, brand equity, product concept evaluation, usage and attitude
• Areas of Focus / Industry projects worked on: Banking, FMCG, Automotive
• Worked for clients like: General Motors - Middle East and Africa, Friesland Foods (Rainbow Milk), Dubai Bank, British Petroleum
• Primarily managed customised, client specific qualitative marketing research assignments.
• Developed research proposals (International proposals/quotes included).
• Involved in various aspects like designing research plan, questionnaire development, project implementation planning, project launching & execution.
• Project Management for multiple live, ongoing projects- which included client interaction,
co-ordination with various internal departments viz. field execution teams, finance dept. - for project budgeting / finances.
• Conducted Focus group discussions, in-depth interviews and conflict group discussions.
• Analysis of the collected data including content analysis & creating presentations.
• Delivered presentations/reports to clients - with strategic insights, suggestions & possible future courses of action in accordance with the nature of deliverables for the project.
• Post presentation, resolving client queries & conducting additional analysis on the research data if further requested.
• Areas of Focus / Industry projects worked on: FMCG, Banking, Pharmaceuticals, Publications, Media, Retail, Consumer Durables
• Nature of projects worked on: Product Testing & New Product Development, Diagnostic Research for TV Serials, Brand Image Evaluation Study, Brand Extension, Brand Equity Study, U & A Study, Television Commercial Testing Research for Customer Perception Evaluation, New Product Concept Evaluation
• Worked for clients like: Wipro, Sony, Setmax, HDFC Bank, Provogue, Hachette Publication- International, Camlin, Abbott International, Standard Chartered Bank, VIP Ltd., Ignite Mudra, Jarden Consumer Solutions, Westside.