HEAD OF CREATIVE DEPARTMENT
Sharjah Electricity and Water Authority
Total years of experience :17 years, 3 Months
Developing concepts and artwork, creating graphic design solutions from concept through to completion. Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications and advertising.
Managing, producing and designing projects from brief to fulfilment. Designing & Creating PR materials on a range of projects. Presenting finalised ideas & concepts to colleagues and senior managers. Creating original artwork for short and long term projects. Involved in designing advertisements, magazines, brochures, posters, charector development, flyers, Websites and online graphics. Working with a range of media, including photography, to create final artwork. Keeping up to date with new software, post-production techniques & industry trends. Producing graphic content for Web site re-skins, page layouts, email designs, site graphics & banners.
Supervised creative design within business groups, directed and developed final visual image that communicates the organization's marketing objectives to the consumer. Analyzed customer requirements, established and ensured adherence to project timelines and budget constraints. Developed and administered graphic design training, mentorship and professional development guidance to junior and peer designers. Proven ability to rally a team and lead the charge toward a common goal.
Created direct response ads and mailers for high-tech clients. Conceptualized, designed, and produced high impact B2B and B2C marketing and follow up materials. Met with the management team to discuss the client's requirements. Gained an understanding of the target audience and business that the advert is aimed at. Commissioned photographers, artists or film-makers to work on projects.
Created designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts. The job required extremely polished client presentation skills along with demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief. Job duties implied designing, creating and producing new media ads, wireless communications, website content and other digital and interactive media incorporating the newest technologies all while working closely with creative and other internal teams.
