Regional Marketing Executive - Retail | FMCG
Al Homaizi Food Industries
Total years of experience :12 years, 8 Months
Achievements/Tasks
Ensuring the successful implementation of both online and ofline marketing campaigns by efectively managing various service vendors. Collaborating closely with creative agencies to develop marketing assets and design new product packaging. Communicating the monthly social media objectives to the creative agency, collaborating with them to create social media assets, reviewing the creatives that are received, and actively participating in content creation. Managing the posting schedule of social media accounts and assessing the level of engagement generated by the content. Following up with digital marketing agencies to ensure the successful execution of full digital media campaigns, as well as diligently tracking and monitoring the results achieved. Initiating contact with influencer agencies in order to coordinate and execute influencer campaigns. Collaborating closely with an events agency to ensure the smooth execution of events, as well as taking the lead in coordinating the preparation eforts with the internal team. Collaborating with banks to oversee partnerships, wherein we ofer exclusive discounts to their clients. In addition, we ensure timely reminders for clients to redeem these discounts at our stores, as well as through our app and website. Managing product updates and promotions execution on our E-commerce platform, collaborating closely with third-party market platforms to ensure product updates, execute promotions, and announce new launches and promotions through their marketing channels. Collaborating closely with management to establish the annual marketing plan and budget, and actively participating in brainstorming sessions to generate and execute new ideas, overseeing the management of the finance expense tracker and the preparation of annual performance reports.
Achievements/Tasks
Collaborating with the brand team to plan promotional activities and track campaign progress using diverse metrics, providing performance reports to the brand team. Working closely with the insight team to conduct market research, evaluating trends, and brand awareness, and performing MBA (Market Basket Analysis) and RFME (Recency, Frequency, Monetary Value) analysis. Managing corporate campaigns and overseeing the development and execution of CRM and digital campaigns, utilizing A/B testing and customization, additionally, supporting WhatsApp for Business projects, digital catalog creation, and the launch of brands e-commerce and Shopify platforms.
WORK EXPERIENCE
Achievements/Tasks
Executing promotions in accordance with the marketing plan provided by the host brand. Collaborating with the government relationship department across various markets to obtain sales and promotions licenses. Working closely with the corporate marketing department to coordinate marketing activities and obtain approvals for visuals. Collaborating with the host brand to facilitate the production of window displays, signs, interior displays, and special promotions displays. Preparing marketing reports by collecting, analyzing, and summarizing sales data. Overseeing stock levels and forecasts to ensure adequate support for sales Monitoring the status of orders and delivery schedules, and address any issues related to delivery or merchandise
Achievements/Tasks
Clarifying product or service details, providing pricing information, and addressing customer inquiries. Conducting market surveys with clients and meticulously recording detailed notes about the sales or services ofered. Keeping logs of calls and maintaining detailed records of call-related information for reporting purposes.
Achievements/Tasks
Conducting market analysis, which involves examining competitors and segmenting customers based on their characteristics and preferences. Implementing marketing strategies and carrying out marketing campaigns. Overseeing the production of promotional materials and ensuring its progress is monitored. Collaborating with operation managers to execute campaigns efectively. reaching out to customers of our branches to assess the quality of our car service, insurance coverage, and the behavior of leasing executives