senior marketing executive
millennium downtown hotel
Total des années d'expérience :9 years, 3 Mois
The Brand Marketing Team sits within Alshaya's Food Division Marketing Team, supporting the marketing strategy definition and execution across an assigned portfolio of brands, to deliver best-in-class customer engagement, retention and return on investment. The Brand Marketing Team works closely with:
• Internal stakeholders and support functions such as operations and store teams, digital and CRM, central marketing and PR, etc.
• External stakeholders such as Media and PR agencies, printing houses, and design houses
• To plan and deliver quality campaigns in a timely manner, according to the Alshaya's and Host brand guidelines. Within the team, the Marketing Executive contributes to strategy and is responsible to ensure quality implementation planning, delivery and measurement of campaigns across different platforms.
• work together with the Marketing Manager to create and then implement the marketing strategy for a select portfolio of brands across different customer touchpoints: web, mobile, instore, in-mall, PR. Ensures delivery of best-in-class customer engagement and return on investment.
• The Marketing Executive should be a confident individual who enjoys working in a fast paced environment, managing a large number of tasks across multiple geographies.
Key Accountabilities
Content Creation:
• Work closely together with the brand operation teams and agencies to create content calendars for multi-channel (online and offline)
• Lead the quality assurance (spelling, photos, etc) and engagement measurements for digital content developed by the agencies
• Ensure all digital content published for Alshaya's brands are in line with the host brand and internal guidelines
• Gather assets and work with Marketing Manager as well as the brand operations team for the creation of campaigns with multiple relevant touchpoints across digital, mobile, stores and malls
• Give feedback to agencies on inappropriate or content and advise on improvement areas of opportunity
• Maintain partnerships with media agencies, designers, printing houses, and content suppliers.
• Create engaging and personable content to stir conversations on the brand's channels, in Khaliji dialect
• Liaise with internal and external teams to ensure that all content, campaigns and reporting are executed in a timely manner
• Preferred experience in providing basic post-production support for content via mobile apps or Adobe Creative Suite
Analysis:
• Point person for social media engagement rates and audience growth, utilizing a wide range of measurement performance tools
• Benchmark brands' performance against a set of KPI's
• Exploit competitor analysis for the enhancement of marketing strategy and brand performance
• Participate in the analysis of data to support the brand's objectives in driving increased profitable sales
• Advise brands on existing trends, recommending new marketing campaigns, CRM Offers, locally-relevant initiatives that should be easy to implement and will generate profitability
• Analyse cross-brand marketing opportunities that are non-brand conflicting.
Monitoring:
• Collate performance reports for each campaign, after gathering data from SMS, digital, delivery, CRM, transactions, etc.
• Maintain up-to-date escalation protocols for each brand, so our customer conversations on social media and rating sites, are within the guidelines as defined by the brands (and existing Alshaya policies.
• Utilize the social media listening software adopted by the company, in order to effectively derive marketing opportunities
• Closely monitor GoogleMyBusiness and other review pages to answer users queries keep the profiles up-to-date
• Identify engagement gaps with guests in the store and online, and work on the type and quality of content and in-store experiences that will entice higher user interactions organically
• I. Major Functions
o To be responsible to create and implement the Company’s Social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption.
o To coordinate with the internal Marketing/PR and other teams to support their respective missions, ensuring consistency in voice, cultivating a social media referral network and impact bottom-line.
• II. Basic Duties & Responsibilities \[Time Spent%:\]
o Functional & Operational Responsibilities \[Time Spent%: 45\]
Manage presence in social networking sites including Face book, Twitter, and other similar community sites, posting on relevant blogs.
Seed editorial content into social networks.
Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions in a promptly matter.
Monitor trends in social media.
Plan and execute social media campaigns.
Create and maintain a social media editorial calendar and posting schedule.
Work with the IT team to ensure social media tools are kept up to date.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Report feedback on insights gained from social media monitoring into the Marketing and to help them evolve their strategies in a timely fashion.
o Special Responsibilities \[Time Spent%: 20\]
Handles all social networking activities.
Oversees all activities of social media
Generating the reports on social media
o People Management Responsibilities \[Time Spent%: 15\]
Coach and develop team and follows up performance against agreed goals.
Trains and mentors Area Manager on ASM standards through shops visits.
High level coaching to team members.
o Administrative Responsibilities \[Time Spent%: 15\]
Communicates via email on day to day queries from KDD management.
Communicates performance, progress and plans to line manger
Produces and share performance reports and plans with KDD management
To ensure compliance with regulations of local authorities etc.
To immediately diffuse issues that may arise from inspections/penalties
o General Responsibilities \[Time Spent%: 5\]
Performs any duty assigned by the line
Processes any cross training as mandated by the line
Alternates for colleagues when requested by the management
•
• To be responsible to create and implement the souq.com’s snap chat social media strategy,
• Developing brand awareness, generating inbound traffic and encouraging product adoption.
• To coordinate with internal Marketing/PR/CS care and other team member to support their respective missions ensuring consistency in voice cultivating a social media referral network and impact
• Maintain presence & post frequency in snap chat and act as advocate of company thru snapchat App
• Help creating and implement the snap chat media strategy and calendar
• Posting on relevant videos promoting soup.com and its products
• Create and upload videos
• Optimize snapchat search traffic ensure conversion and goals achievement
• Monitor trends in snapchat and act accordingly
• Measure the impact of social media programs, analyze review and report campaigns effectiveness to maximize result compared to effective benchmarks
• Report snapchat insights to help involving strategies in a timely manner
• Attract new followers and increase views
• Create valuable content keep content sustainable
• Ensure the innovation versus analysis, explore the improvement for creativity results to growth
• Handling WhatsApp app
• Posting and replying on all Souq.com social media channels ( FB, IG, G+ . Tw . SC)
Title: CRM officer
• Perform CRM tasks requested by IT operation manager
• Handling incoming /outgoing calls through our hotline number
• Handling all the inquiries and requests of customers to resolve the problems swiftly by using fax, phone, email or the person to address directly the customer issue.
• Communicating with our service center for updating customer service requests and Job Cards status
• Handling data entry process for all Trafalgar customers information database
• Handling all targeted customers list and generating required reports as per IT / operation manager instructions
• Communicating with Trafalgar showrooms and boutique for maximum customer serves responses
• Communicating Marketing department with any event / exhibition could help achieving CRM department activities
• Handling any direct Marketing activate through CRM e-shots, SMS. E-newsletter
• Monitoring and documented all type of incoming calls type of inquiries and direct marketing tools usage
• Generate analysis report and import/export data as per It/Operation manager
• Report improper CRM system usage to IT / Operation manager
• Maintain on daily basis database quality check
• Collaborate with all Trafalgar internal departments to insure the immediate action for delivering the customers satisfaction.
- Microsoft office Program.
- Internet skills.
- Communication Skills
Personal Skills
• hard worker and appreciated teamwork spirit
• Good communications skills
• Sense of responsibility
• Self motivated
• Success in achieving deadlines
• Respect the duty time
• Capacity to learn new tasks quickly
• Excellent time management
Ali Optics (Jan, 2011- Jun, 2011)
Title: sales
