Marketing and Merchandising
Alshaya Group
Total des années d'expérience :13 years, 11 Mois
Implement Promotions As Per Host Brand Marketing Plan Coordinate With Government Relationship Department In All Markets For Sales/Promotions Licenses Coordinate With Corporate Marketing Department For Marketing Activities & Visulas Approvals Coordinate With Host brand For Producing window displays, signs, interior displays and special promotions displays Ensure that orders for display materials and supplies are placed in a timely manner Prepares Marketing Reports By Collecting, Analyzing, And Summarizing Sales Data
Explain products or services and prices, and answer questions from customers
• Adjust sales scripts to better target the needs and interests of specific individuals
• Conduct client or market surveys, and type detailed notes regarding sale or service offered
• Maintain records of contacts and orders
• Maintain call logs and reporting details regarding calls
Analyzing The Market, Including Competitors And Customers Segmentation Executing Marketing Strategies And Campaigns Monitoring The Production Of Promotional Materials Coordinating With Managers To Carry Out Campaigns Contacting With Our Branches 'S Customers To Evaluate Our Service Quality Of Car Service, Insurance Coverage, Leasing Executive Behavior
The course including : a. Marketing management. b. Estimate customer’s needs c. Promotional plan d. Evaluate the effectiveness of the promotional campaigns e. Advertising and public relation f. Direct sales
The course including : a. Objective set up b. Course design c. Methodologies d. Lesson plan e. Material development f. Developing test /assessment
The course including :
Consumer and business marketing and buying behavior
Marketing segmentation,targeting and positioning
Product planning and development
Product mix strategies
Pricing strategies
Personal selling and sales management
Advertising,sales promotion,public relation
Strategic marketing planning
Marketing implementation and evaluation
The diploma including : a. Business English course b. Microsoft office skills 2007 c. Basic management course and business communication skills d. The marketing and public relation major courses: Customer care excellence Business writing skills Public relation Presentation skills Marketing and professional selling skills
Major Studied courses : a) Marketing research b) Management of small projects c) Advertising and public relation d) International marketing e) Feasibility study & projects evaluation f) Strategic planning and managerial policies