Dominique Bouveyron

Management of the country teams including Sales, Marketing, Operations, Finance, Human Ressources for a total up to 116 employees (36 after restructuring)

Revenue: €102 million in 2012. Customer base: 348 000.

Responsible for the company restructuring resulting in a 70% staff reduction. Managed the complete process and severance negotiations with Employees Representatives.

Responsible for developing and executing the marketing and sales strategy of Lebara France which allowed to improve the activity through multiple actions:
- Alignment of Lebara France product on main competitors: pricing decrease, free voice mail and internet mobile launch in March 2013.
- Launch of the zero value prepaid sim in January 2013 in order to reduce customer acquisition cost and to increase product availability across distribution channels.
- Expansion of distribution channels: Nationwide agreements with Carrefour and Auchan for 1000 supermarkets;
1500 self service displays at independent retailers with leading national distributor Altadis.
- Incentive program for direct sales staff and distributors of the retail division.
- Launch of an independent sales agent network.

Reorganization:
- Set up the new sales organization from 31 to 10 employees based on new territories.
- Set up solutions to reduce impact of workforce reduction: Call center outsourcing.
- New office search and office move in August 2013 to La Garenne Colombes (92)

Performances:
- Company turn around and new start for Lebara France.
- Overall performance better than budget.
- Financial positive result at group level in the first half of 2013 after substantial losses in 2012.
- Improvement of business KPIs (Churn and ARPU)
- Sustained customer base which stopped decreasing from March 2013.
- Lebara Award: Best performing country in Q2 2013 and second during the first half of 2013.

Management of the company: 23 employees team working for financial, operations, network, sales and marketing departments.

Responsibilities:
- Business Strategy
- Sales & Marketing policy
- Management of Finance, Operations and Network departments
- Management of the sales and marketing department (direct reporting)

Launch of different products targeting ethnic markets:
- Teleplanete.com: low cost international calling service (B2C sales: online marketing,
press relations and media advertising)
- Callshops: VOIP/ TDM international termination product (direct and indirect B2B sales)
- Moneygram: Money transfer service for Callshops (direct sales)

Revenue growth of the Residential and Business Division: €5 million in 2006 to €16 million in 2010.

Completed the sale of Primus Telecommunications France, wholly owned subsidiary of Primus Telecommunications Group (NYSE listed company) to Afone Group (Paris Alternext listed) in December 2010. Total revenue was €35 million in 2010 (including the Carrier Division which has been retained by Primus Telecommunications Group)

Start up and development of the Carrier division in France: €19 million of annual turnover in 2010.
Set up bilateral interconnections and swap agreements for VOIP and TDM networks with major Tier 1 and Tier 2 carriers in Europe.
Account management: sales and purchase of international voice termination.
Management of least cost routing: gross margin and quality control.
Reporting to the US headquarters in Washington DC: annual budget, financial and forecast reports.

US Long distance carrier

Developed indirect sales for direct access service and prepaid cards: managed a network of agents and resellers. Built private label products.

Residential and SME market: responsible for sales, online marketing, press relations, advertising, customer service management.

Business development: responsible for large corporate accounts and travel agencies in Paris area.

Business consultancy to French export companies, market studies, assisting in disputes settlement and relationships with local companies.