Donawyn Fernandes, Senior Buyer

Donawyn Fernandes

Senior Buyer

Ali Abdulwahab AlMutawa Commercial Bldg.

Location
Kuwait - Hawali
Education
Bachelor's degree, English Literature
Experience
13 years, 5 Months

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Work Experience

Total years of experience :13 years, 5 Months

Senior Buyer at Ali Abdulwahab AlMutawa Commercial Bldg.
  • Kuwait - Al Kuwait
  • My current job since March 2018

Senior Buyer for a 220 sqm. multi-department Contemporary Streetwear Store.

Main Responsibilities:
• Working with Senior Management to redevelop a brand identity.
• Working with a design team to develop a retail concept for a new store location in Kuwait.
• Working with marketing on building a marketing calendar for the forthcoming year.
• Liaising with marketing to develop a Customer Relations Management System
• Allocating budget by brand, by department and evaluating spend versus budget.
• Forecasting sales and sales growth on a brand and department level.
• Creating buying strategies for the department.
• Researching market trends and conducting competitor’s visits to understand what works and what does not within the market.
• Researching and approach new brands in the industry to help overcome department gaps.
• Assortment selection and preparation of Order Sheets.
• Negotiating trade, buy discounts and exclusivities with suppliers.

Key Achievements:
• Facilitated the relocation of SNKR to The Avenues Mall, Kuwait.
• Streamlined the reporting process & instilled best practices across the business to maximize efficiency.

Buyer - Eyewear and Women's Jewellery at Harvey Nichols - Kuwait
  • Kuwait - Al Kuwait
  • April 2015 to March 2018

Main Responsibilities:

Privileged to handle multiple departments, my work entitles me to a busy yet productive schedule. Some of my responsibilities include:
• Allocating budget by brand, by department and evaluating spend versus budget.
• Forecasting sales and sales growth on a brand and department level.
• Creating buying strategies for the department.
• Creating brand adjacencies and floor plans.
• Evaluating the brand portfolio on a seasonal basis to understand the business and fill missing avenues in price-point and fashionability.
• Researching and approach new brands in the industry to help overcome department gaps.
• Assortment selection and preparation of Order Sheets and cross referencing them against Order Confirmations.
• Negotiating trade, buy discounts and exclusivities with suppliers.
• Liaise with group legal counsel to draft contracts and addendums for concession vendors.
• Follow up on renewal and renegotiation of concession contracts
• Discuss and initiate sales incentives with vendors to help drive sales in the department.
• Review marketing opportunities with brands on a seasonal basis.
• Maintaining delivery trackers and following up on Pro Forma Invoices whilst liaising with Merchandising and Logistics to ensure the stock arrives in a timely manner.
• Liaising with concessions partners and scheduling replenishment deliveries on best sellers.
• Furnish departmental analysis to senior management on a weekly basis.
• Cascade weekly sales overview to members of staff at weekly trade meetings.
• Conducting stock and sales analysis to better understand the business.
• Evaluating stock and placing reorders for performing lines.
• Preparing a seasonal buy review to present to senior management to compare forthcoming buys with those from previous season.
• Researching market trends and conducting competitor’s visits to understand what works and what does not within the market.
• Compiling and presenting seasonal Brand Directory for all brands under managed departments.
• Liaising with a team of Visual Merchandisers and Marketing Experts to help promote up and coming brands.
• Working with suppliers to conduct brand training for the sales team for concession products.

Key Achievements:

• Facilitated the launch of the Manolo Blahnik Shop-in-Shop on the Footwear Floor, June 2014
• Instrumental in the launch of Harvey Nichols Kuwait’s Fur Boutique, September 2014
• Instrumental in bringing the sunglasses buys in-house, October 2014
• Facilitated the launch of the Tom Ford Shop-in-Shop on the Sunglasses Floor, June 2015
• Facilitated the launch of the Gucci Shop-in-Shop on the Jewellery Floor, November 2015
• Facilitated the launch of the Chanel Shop-in-Shop on the Sunglasses Floor, December 2015
• Successfully transition entire Eyewear and Jewellery departments to net payment terms, July 2015

Assistant Buyer - Women's Accessories, Handbags, Jewellery & Footwear at Harvey Nichols - Kuwait
  • Kuwait - Al Kuwait
  • April 2013 to March 2015
Assistant Buyer- Kidswear & Concessions at Harvey Nichols Kuwait
  • Kuwait - Al Kuwait
  • September 2012 to March 2013
Educational Consultant at Canam Consultants Kuwait
  • Kuwait
  • May 2011 to August 2012

An Educational Counselor helping students make a choice of college and helping them apply


Period: May 2011 - Present
Main Responsibilities:
 Recruiting students to the United Kingdom, France and New Zealand
 Arranging accommodation as well as airport pick-up for recruited students
 Marketing available options to potential students

Other Responsibilities:
 Volunteered at the “IDP Australia Open Day” held on the 3rd of October 2011 organized by IDP Kuwait
 Volunteered counseling services for Columbia College, Canada at the "Study in Canada" Exhibition held on the 2nd of October 2011 for the sixth annual Middle East Education Initiative (MEEI)
 Volunteered as an Invigilator for the International English Language Testing System (IELTS)

Creative Writer at Datamatics Global Services Pvt. Ltd.
  • India - Mumbai
  • January 2010 to April 2010

A creative writer for products being sold on eBay, one of Datamatics prime accounts.

Education

Bachelor's degree, English Literature
  • at Mumbai University
  • April 2011
High school or equivalent, Commerce
  • at Carmel School Kuwait
  • March 2008

Specialties & Skills

Marketing
Merchandising
Creative Writing
Wholesale

Languages

English
Expert