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Dhoni Darmawan, Social Media Specialist

Dhoni Darmawan

Social Media Specialist·Direct Contractor Singapore Pte. Ltd.

Indonesia

Bachelor's degree, Communication And Design

Work experience

Total years of experience: 2 years, 8 months

Social Media Specialist

December 2025 - Present

Direct Contractor Singapore Pte. Ltd.

Singapore, Singapore Remote

December 2025 - Present

• Led end-to-end social media content and creative strategy, including planning, creative
direction, copywriting, and performance optimization.
• Developed a 3-month marketing campaign plan with a total budget of USD 1, 000, covering
content pillars, creative concepts, posting cadence, and budget allocation to support
audience growth and lead generation.
• Managed Instagram content execution, ensuring alignment between strategy, storytelling,
and visual direction.
• Collaborated with designers and marketing teams to maintain consistent visual identity,
messaging, and brand tone.
• Analyzed performance data and translated insights into continuous creative improvements
and iteration strategies.
• Delivered a structured and actionable campaign roadmap within budget constraints.

Company industry:
Construction & Building

Social Media Specialist

January 2025 - January 2026

PT Satu Estetika Indonesia

Jakarta, Indonesia

January 2025 - January 2026

• Managed end-to-end social media strategy and execution across Instagram and TikTok for
Stay Beauty Aesthetic Clinic.
• Led and coordinated high-profile celebrity and top-tier KOL collaborations, including Indra
Bekti, Marcel Darwin, Nadia Purwoko, Valeri Thomas, Eva Anindita, and Irene Librawati.
• Spearheaded brand guideline improvements and rebranding initiatives, encompassing
color palette refinement, typography and font systems, visual identity alignment, and brand
tone and content direction.
• Oversaw the full content management lifecycle, including content planning and editorial
calendars, creative concept development, copywriting (hooks, captions, and CTAs), as well
as performance evaluation and optimization.
• Managed and hosted regular TikTok Live sessions focused on audience education,
engagement, and lead conversion.
• Generated an average of approximately 20 leads per day through TikTok, consisting of both
cold and warm leads.
• Collaborated closely with doctors, marketing, and operations teams to ensure brand
consistency and effective lead conversion across all touchpoints.

Company industry:
Other Healthcare Services

Social Media Specialist

January 2025 - January 2025

BSI International Clinic

Denpasar, Indonesia

January 2025 - January 2025

• Led the rebranding initiative, including visual identity development, brand guideline creation,
and design system refinement. Established a consistent cross-platform branding direction
across both digital and offline assets.
• Managed four social media accounts (two English-based and two Indonesian-based),
tailoring communication styles and content strategies for each target audience. Designed
and executed a two month content planner focusing on educational content, brand
awareness, and service promotion.
• Coordinated with celebrity KOL Raline Shah, one of the clinics investors, to develop
promotional materials and strengthen brand exposure.
• Produced daily visual assets, including graphics, reels, motion graphics, and campaign key
visuals. Developed advertising creatives and supported Meta Ads execution to enhance
brand visibility and increase lead inquiries.
• Strengthened brand consistency across all platforms through unified design guidelines.
Increased content production efficiency and engagement through structured campaign
planning and execution. Contributed to improved online visibility and higher inquiry volume
through enhanced visual strategy and paid advertising support.

Company industry:
Medical & Healthcare Equipment

Social Media Marketing

January 2024 - December 2024

Ria Miranda Fashion Brand

Jakarta, Indonesia

January 2024 - December 2024

• Collaborated with the marketing team to create cohesive campaigns aligned with overall
business goals.
• Analyzed performance metrics and provided actionable insights, resulting in a 20%
increase in lead generation.
• Developed and implemented social media strategies, boosting followers by 20% and
engagement by 35%.
• Conducted Key Opinion Leader (KOL) research for the grand opening of a new business
subsidiary.
• Designed a content research and planning table for the next 2-3 months.

Company industry:
Fashion & Apparel

Graphic Design

October 2023 - December 2023

Icreon LLC Agency Company

California, United States Remote

October 2023 - December 2023

• Executed briefs for 5 major projects from internal teams, creating brand identities, logos,
and complete visual identities for clients.
• Collaborated in a team and coordinated with the manager on project progress in English.
• Successfully delivered 5 major brand identity projects within 1 month, meeting client
expectations.
• Presented design concepts to clients and incorporated feedback effectively to finalize
visual identities.

Company industry:
Graphic Design

Education

State University of Malang

November 2024

November 2024

Bachelor's degree, Communication And Design

Indonesia

GPA (point): 3.4 out of 4

GPA (point): 3.4 out of 4

During my studies, I actively developed experience in business, design, and social media. I founded and managed an online thrift fashion business (TRADER APPAREL), where I handled product sourcing, branding, content creation, and sales operations through social media. I also worked as a freelance graphic designer for international clients, delivering branding and social media design projects while communicating professionally in English and adapting to different market preferences. In addition, I completed an internship as a Social Media Specialist, where I supported content planning, maintained visual consistency, and contributed to structured content management aligned with brand identity. For my final thesis, I designed a promotional strategy for PPM Al-Kautsar, focusing on visual branding and content systems to improve communication and brand perception. These experiences helped me build a strong foundation in visual branding, content management, and creating marketing strategies that align with business goals.
View attachment

Skills

BRANDING
Intermediate
BRANDING
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DIGITAL CONTENT
Intermediate
DIGITAL CONTENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MULTIPLATFORM
Intermediate
MULTIPLATFORM
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
VISUAL COMMUNICATIONS
Intermediate
VISUAL COMMUNICATIONS
Intermediate

Social profiles

Languages

English
Beginner
Arabic
Beginner

Training and Certifications

Certifications
Intro Digital Marketing
Strategy Digital Marketing
Digital Advertising Certified
CBW NJF NG6 Content Marketing Certified
Digital Marketing Certified
Social Media Certified

Hobbies

  • Digital Arts
    • Successfully built and managed an online fashion business (TRADER APPAREL) with hands-on experience in branding, content, and sales