Dhoni Darmawan

• Led end-to-end social media content and creative strategy, including planning, creative
direction, copywriting, and performance optimization.
• Developed a 3-month marketing campaign plan with a total budget of USD 1, 000, covering
content pillars, creative concepts, posting cadence, and budget allocation to support
audience growth and lead generation.
• Managed Instagram content execution, ensuring alignment between strategy, storytelling,
and visual direction.
• Collaborated with designers and marketing teams to maintain consistent visual identity,
messaging, and brand tone.
• Analyzed performance data and translated insights into continuous creative improvements
and iteration strategies.
• Delivered a structured and actionable campaign roadmap within budget constraints.

• Managed end-to-end social media strategy and execution across Instagram and TikTok for
Stay Beauty Aesthetic Clinic.
• Led and coordinated high-profile celebrity and top-tier KOL collaborations, including Indra
Bekti, Marcel Darwin, Nadia Purwoko, Valeri Thomas, Eva Anindita, and Irene Librawati.
• Spearheaded brand guideline improvements and rebranding initiatives, encompassing
color palette refinement, typography and font systems, visual identity alignment, and brand
tone and content direction.
• Oversaw the full content management lifecycle, including content planning and editorial
calendars, creative concept development, copywriting (hooks, captions, and CTAs), as well
as performance evaluation and optimization.
• Managed and hosted regular TikTok Live sessions focused on audience education,
engagement, and lead conversion.
• Generated an average of approximately 20 leads per day through TikTok, consisting of both
cold and warm leads.
• Collaborated closely with doctors, marketing, and operations teams to ensure brand
consistency and effective lead conversion across all touchpoints.

• Led the rebranding initiative, including visual identity development, brand guideline creation,
and design system refinement. Established a consistent cross-platform branding direction
across both digital and offline assets.
• Managed four social media accounts (two English-based and two Indonesian-based),
tailoring communication styles and content strategies for each target audience. Designed
and executed a two month content planner focusing on educational content, brand
awareness, and service promotion.
• Coordinated with celebrity KOL Raline Shah, one of the clinics investors, to develop
promotional materials and strengthen brand exposure.
• Produced daily visual assets, including graphics, reels, motion graphics, and campaign key
visuals. Developed advertising creatives and supported Meta Ads execution to enhance
brand visibility and increase lead inquiries.
• Strengthened brand consistency across all platforms through unified design guidelines.
Increased content production efficiency and engagement through structured campaign
planning and execution. Contributed to improved online visibility and higher inquiry volume
through enhanced visual strategy and paid advertising support.

• Collaborated with the marketing team to create cohesive campaigns aligned with overall
business goals.
• Analyzed performance metrics and provided actionable insights, resulting in a 20%
increase in lead generation.
• Developed and implemented social media strategies, boosting followers by 20% and
engagement by 35%.
• Conducted Key Opinion Leader (KOL) research for the grand opening of a new business
subsidiary.
• Designed a content research and planning table for the next 2-3 months.

• Executed briefs for 5 major projects from internal teams, creating brand identities, logos,
and complete visual identities for clients.
• Collaborated in a team and coordinated with the manager on project progress in English.
• Successfully delivered 5 major brand identity projects within 1 month, meeting client
expectations.
• Presented design concepts to clients and incorporated feedback effectively to finalize
visual identities.