Marketing and Retail Strategy Director
DMC
مجموع سنوات الخبرة :20 years, 9 أشهر
Achievements
• Identified opportunities, advised and launched new retail business as start-up
• Outperformed budgeted sales by 1 M Euro within first year
• Delivered 40 new retail customers
• Developed new businesses in Kuwait, Bahrain, Qatar and some countries in Africa
• Consolidated brand awareness through direct marketing and online campaign
• Integrated a new dynamic organisational structure
Specific Skills
Business Development, Marketing Strategy, Communication, Go-to-market, Retail, B2B, Budgeting, Leadership, Constructions, Project Management, Operations, People Coordination (10 people), Team Building, ATL, BTL, Fair, Exhibition,
Self-Motivation
Project Management and SAP 6.0 - Controlling
Achievements
• Redesigned and implemented new set of procedure which facilitated operations and motivated sales personnel and developed relationship with customers
• Grew turnover from 31 to 33 million Euro (6, 4%)
• Generated additional revenues in the Premium Product segment 25%
• Improved performance and KPIs (e.g. reduced bad-debt from 2, 4% to 0, 7%, facilitated faster inventory turnover-ITO, reduced freight costs)
• Improved client services and deliveries
Specific Skills
Strategy, P&L, Sales, Marketing, Budgeting, Board member, People coordination (35 people), Change management, Leadership, Turnaround, Cost reductions, Operations, Transformation, Team building, Production, Product Portfolio
Achievements
• Created pull-marketing strategy resulting in 10 % turnover increase in the premium
insulation segment
• Grew client Portfolio by 10 customers (from 30 to 40- 33%) and the overall turnover
by 1, 5 M (18%)
• Reduced marketing costs by 20%
• Consolidated brand awareness on the local market via specific media channels and
online marketing
Specific Skills
Marketing Strategy, Marketing Mix, Budgeting, PR, Communication, ATL, BTL, Fairs, B2B, Lobbying (Architects, Contractors), Presentations, Product Management, Sales, Pull-marketing, Cost reduction
Achievements
• Championed the sales from 4 to 14 M (250%)
• Enabled start-up businesses in heavy building materials for several partners
• Grew profitability exponentially (above budget)
• Developed company’s sales, marketing product management and logistics
structures from1 to 15 people.
• Grew client portfolio from 15 to 55 clients (266%)
• Consolidated brand awareness through developing the necessary marketing and
technical tools
Specific Skills
Start-up, Pricing, Quantity allocation, Sales, Budgeting, Team building, Hiring, Leadership, P&L, Logistics, Competitor analysis, Product certification, Product development, Product management, Lobbying, Direct marketing, Business development,
B2B, Retail
Achievements
• Grew sales of adhesives consumers department by 10%
• Grew the PU foam and Silicone Sealants sales by 40%
• Minimised inventory costs through optimised product portfolio and improved operation
processes
• Guided and advised sales team members and customers
Specific Skills
Technical support, Product management, Sales, Product certification, Product portfolio, Operations, Inventory Turnover ITO, Customers relations,
Presentations, Cost reduction, Technical data sheets (TDS), Safety data sheets (SDS), Project, Management, B2B
Ranking: Top 20 Executive MBA (EMBA) Programs in USA (2013) Main Classes: Marketing Leadership, Strategies, Managerial and Corporate Finance, Accounting, Human Resources, Operation Management, Decision Making, Corporate Design and Change
Mathematics / Physics, Diploma; Grade: 9 out of 10 (Germany equivalent,1)