Senior Content Executive
Publicis Middle East
Total years of experience :7 years, 9 Months
- Performing research on current benchmark trends and audience preferences.
- Designing and implementing social media strategy to align with business goals.
- Setting specific objectives and reporting on ROI.
- Generate, edit, publish and share engaging content daily (e.g. original text, videos, reels & TikToks).
- Monitor SEO and web traffic metrics.
- Collaborate with other teams, like sales and customer service to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Created consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation, and visitor traffic.
Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
Analyzed market data to determine and target key audiences or segments.
Oversaw all company social media accounts management.
Developed engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
Coordinated social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
Managed social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
Monitored reports on competitor activity within social media spaces.
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
Experience leading the content planning and scheduling for different digital channels such as Facebook, Twitter, Instagram as well as LinkedIn and YouTube.
Collaborated with social media influencers such as top fashion - lifestyle bloggers and companies to drive brand optimization.
Monitored client accounts for questions and feedback to provide exceptional experience for customers.
Performed competitor analysis to identify high-value keyword and backlink options.
Worked as part of 6-person team to develop innovative branded marketing collateral for use by sales team.
Oversaw daily blog posts about general local happenings.
Kept up-to-the-minute reports on breaking news events and posted updates on 3 platforms.
Reviewed and edited copy ahead of final evaluation, verifying content conformed to style and tone guidelines.
Developed and implemented effective content acquisition strategies to create riveting fashion content.
Wrote factually correct, concise and engaging news stories within tight deadlines.
Coordinated fundraising events to generate revenue.
Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning.
Collaborated with sales and marketing leaders to devise public relations campaigns and coordinate with advertising.
Authored press releases and communications materials to share vital information and promote intended message.
Created content for the organization’s annual report.
Managed all company customer engagement campaigns.
Planned and negotiated media buys, including TV, radio, print and digital.
