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Douiri Mahdi, Data & Performance Manager

Douiri Mahdi

Data & Performance Manager·Eminence,

Tunisia

Master's degree, Information Technology

Work experience

Total years of experience: 14 years, 3 months

Data & Performance Manager

July 2024 - Present

Eminence,

Hammam Sousse, Tunisia

July 2024 - Present

• Orchestrate data-driven strategies enhancing marketing outcomes.
• Analyze datasets and trends for actionable insights guiding decisions.
• Define and refine KPIs like conversion rates and ROI for success benchmarks.
• Collaborate cross-functionally to optimize campaigns using data expertise.
• Craft holistic performance reports empowering stakeholders with data.
Company industry:
Hospitality & Accomodation
Job role:
Engineering

Head of Performance

September 2021 - July 2023

GOMYCODE,

Hammam Sousse, Tunisia

September 2021 - July 2023

• Define and execute growth strategies across diverse countries.
• Allocate and monitor budgets to maximize ROI for each customer.
• Collaborate with the commercial team to plan and implement monthly sales campaigns.
• Develop and optimize digital channels including search, social, content, and email, while monitoring campaign performance.
• Guide channel managers in creating long-term roadmaps for channel improvements and technical developments.
Company industry:
Software Development
Job role:
Management

Digital Performance Manager

December 2018 - September 2021

Eminence,

Tunis, Tunisia

December 2018 - September 2021

• Developed and executed a global tracking plan to optimize data collection and ensure accuracy across channels.
• Implemented tracking environments and integrated various code systems including Google Tag Manager and Google
Analytics.
• Conducted comprehensive analysis of multi-channel data, identifying trends and areas for performance enhancement.
• Designed customized reporting dashboards in Google Analytics and Looker Studio to visualize key performance indicators.
• Collaborated with cross-functional teams to align on conversion goals and improve ROI through targeted actions.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

SEO Consultant

September 2017 - December 2018

Eminence,

Tunis, Tunisia

September 2017 - December 2018

• Analyzed website performance metrics to enhance organic search rankings.
• Developed and implemented SEO strategies to increase traffic and conversion rates.
• Conducted keyword research and competitor analysis to inform content development.
• Collaborated with cross-functional teams to integrate SEO best practices.
• Tracked and reported on SEO campaign performance using Google Analytics and SemRush.
Company industry:
Hospitality & Accomodation
Job role:
Information Technology

Digital Project Manager

March 2016 - August 2017

Levier Web,

Tunis, Tunisia

March 2016 - August 2017

• Managed digital projects from initiation to completion, ensuring timely delivery within budget.
• Collaborated with cross-functional teams to optimize digital marketing strategies, enhancing client engagement.
• Developed and maintained detailed project documentation, providing transparency and tracking progress.
• Leveraged analytics tools to measure project outcomes, driving data-informed decision-making.
• Trained team members on digital project management best practices, fostering a culture of continuous improvement.
Company industry:
Internet & E-commerce
Job role:
Management

Webmaster / SEO

February 2014 - March 2016

Tala Consulting,

Tunis, Tunisia

February 2014 - March 2016

• Optimized website performance through technical SEO best practices, improving search engine rankings.
• Developed and implemented comprehensive digital marketing strategies to enhance online presence.
• Analyzed user behavior and website traffic data using Google Analytics to inform decision-making.
• Created engaging content and managed social media campaigns to boost audience engagement.
• Collaborated with cross-functional teams to ensure alignment of digital initiatives with business goals.
Company industry:
Construction & Building
Job role:
Information Technology

Search Engine Marketing (SEM) Specialist

September 2013 - January 2014

Monaliza Contact

Tunis, Tunisia

September 2013 - January 2014

• Developed and optimized SEM strategies to enhance online visibility and drive traffic to websites.
• Executed data-driven campaigns utilizing Google Ads and Meta Ads to increase conversions.
• Analyzed performance metrics using Google Analytics and SEMrush for continuous improvement.
• Collaborated with cross-functional teams to align SEM efforts with overall marketing objectives.
• Created comprehensive reports to communicate campaign performance and insights to stakeholders.
Company industry:
Internet & E-commerce

Social Media Manager

April 2012 - September 2013

Nessma

Tunis, Tunisia

April 2012 - September 2013

• Developed and executed social media strategies to enhance brand visibility and engagement.
• Analyzed campaign performance using Google Analytics and social media metrics to drive data-informed decisions.
• Collaborated with cross-functional teams to align social media initiatives with marketing goals.
• Created and managed content calendars to ensure consistent and relevant messaging across platforms.
• Leveraged paid advertising strategies on Meta and LinkedIn to expand reach and optimize conversion rates.
Company industry:
Media Production
Job role:
Marketing and PR

SEO spécialist

May 2011 - April 2012

2B Technology,

Tunis, Tunisia

May 2011 - April 2012

• Analyzed website traffic and user behavior to identify opportunities for SEO improvements.
• Developed and implemented SEO strategies to enhance search engine rankings and increase organic traffic.
• Conducted keyword research and competitive analysis to inform content strategy and optimize site architecture.
• Collaborated with cross-functional teams to integrate SEO best practices into overall digital marketing initiatives.
• Provided regular performance reports and insights to stakeholders, driving data-driven decision-making.
Company industry:
Telecommunications
Job role:
Marketing and PR

Education

Institut des Hautes Etudes Commerciales de Carthage

January 2011

January 2011

Master's degree, Information Technology

Tunisia

Institut des Hautes Etudes Commerciales de Carthage

January 2011

January 2011

Master's degree, Information Technology

Tunisia

École Supérieure de Commerce de Tunis

January 2009

January 2009

Bachelor's degree, Management Information Systems

Tunisia

École Supérieure de Commerce de Tunis

January 2009

January 2009

Bachelor's degree, Management Information Systems

Tunisia

École Supérieure d'Économie Numérique de la Manouba

January 2007

January 2007

Bachelor's degree, E-Commerce

Tunisia

École Supérieure d'Économie Numérique de la Manouba

January 2007

January 2007

Bachelor's degree, E-Commerce

Tunisia

Skills

ANALYTICS
Intermediate
ANALYTICS
Intermediate
COMPREHENSIVE INCOME
Intermediate
COMPREHENSIVE INCOME
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
DASHBOARD
Intermediate
DASHBOARD
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING PERFORMANCE MEASUREMENT AND MANAGEMENT
Intermediate
MARKETING PERFORMANCE MEASUREMENT AND MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

English

Beginner

French

Beginner

Arabic

Beginner

Italian

Beginner