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Dr Bert Carl Schindler, Country Manager Germany/Austria/Switzerland

Dr Bert Carl Schindler

Country Manager Germany/Austria/Switzerland·ORMCO Europe BV

Netherlands

Doctorate, Marketing and to Services

Work experience

Total years of experience: 34 years, 10 months

Country Manager Germany/Austria/Switzerland

September 2015 - Present

ORMCO Europe BV

Germany

September 2015 - Present

Management of direct sales organizations
Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Management

General Manager GCC - Sales & Marketing Director - INVISALIGN

March 2013 - August 2014

Allied Gulf Dental Associates / Dental Couture

United Arab Emirates

March 2013 - August 2014

March 2013 - Present Align Technology - Invisalign GCC
Allied Gulf Dental Associates, Dubai - UAE, Riyadh - Saudi Arabia
General Manager GCC - Sales & Marketing Director
Product range: Medical Devices, Clear orthodontic aligners - 3D modelling software
Reporting to: shareholder board
Major responsibilities: Full general management responsibilities, P&L, OPEX, Sales & Marketing responsibilities for 2 direct sales organizations covering the Gulf Countries (KSA, UAE, Kuwait, Bahrain, Qatar, Oman)

Major challenges: Re-organization of the start-up organization founded in October 2011. Review of legal entities, creation of new structures and systems within the total organization, hiring and training of new staff in all departments. Optimizing cash flow, increasing profitability, surpassing break-even on investment. Creating a sustainable profitable growth.
Company industry:
Personal Care Centers
Job role:
Management

Independent Consultant for Medical Devices

June 2009 - February 2013

Schindler Medica Group

Germany

June 2009 - February 2013

June 2009 - February 2013 Schindler Medica Group (SMG), Berlin, Germany
Independent Consultant for Medical Devices
Projects: Distributor Management advice
Venture Capital investment advice
Hospital Purchase Group strategies and implementation
Medical Device Start-up sales network set-up and implementation (EMEA)
Reorganization of existing sales and distribution organizations (EMEA)
Sales force efficiency programs
Turnkey Project product portfolio completion
Merger and Acquisition consultancy
Medical Device product conception and pre-market planning
Regulatory and CE approval monitoring
Job role:
Other

Vice President Italy, Portugal, South Eastern Europe, Middle East & Africa

November 2002 - May 2009

BIOTRONIK GmbH & Co. KG

Germany

November 2002 - May 2009

November 2002 - May 2009 BIOTRONIK GmbH & Co. KG, Berlin, Germany
Vice President Italy, Portugal, South Eastern Europe, Middle East & Africa
Product range: Medical Devices, Capital Equipment, Disposables for Cardiac Rhythm Management (Bradycardia Pacemakers, Tachyarrhythmia Implantable Cardiac Defibrillators, Cardiac Resynchronization Therapy Devices, Electrophysiology Catheters), Vascular Intervention (Stents, Balloons, Guidewires for Coronary and Peripheral Therapies)
Reporting to the President Global Sales & Marketing
Major responsibilities: Turnover responsibility 80 Million Euro (2008)
Sales Management of distributor organizations and direct country organizations (P&L/OPEX responsibilities)
Set-up of new direct country organizations in various markets (Italy, Bulgaria, Romania)
Establishment and implementation of Sales & Marketing strategies
Handling of international Sales & Marketing budgets
Key Account Management Programs
Management of product launches
Coordination of clinical studies
Key role in contract negotiations with business partners and public bodies
Active role in production forecasting and related purchasing policies
Set-up and implementation of therapy concepts and customer education programs


Major challenges: Restructuring of sales channels in Italy, South Eastern Europe and the Middle East. Establishment of a regional office, as well as direct Biotronik country sales subsidiaries (Bulgaria, Romania, former Yugoslavia) . Establishment of a Middle East regional structure with distributors and direct Biotronik employees. Furthermore new dedicated sales organizations (distributors) with external partners were setup in Turkey and South Africa, replacing previous distribution companies. This re-structuring process resulted in a continuous growth in turnover from 30 Million Euro in 2002 to 80 Million Euro in 2008.
Job role:
Other

Medico Spa

November 1999 - October 2002

Rubano, Padova, Italy

Italy

November 1999 - October 2002

November 1999 - October 2002 Medico Spa, Rubano, Padova, Italy
Cardiac Impulse Srl, Baberino di Mugello (Florence), Italy
Global Sales & Marketing Manager - Medico Spa
General Manager - Cardiac Impulse Srl
Area: Europe, Middle East, Asia Pacific, Middle & South America
Product range: Cardiac Rhythm Management (Bradycardia Pacemakers)
Reporting to the General Manager
Major responsibilities: Sales Management of distributors and direct sales force
Establishing and implementation of Sales & Marketing strategies
Handling of international Sales & Marketing budgets
General Management (incl. Manufacturing) of the daughter company Cardiac Impulse
Management of product launches
Key role in contract negotiations with business partners
Active role in production forecasting and related purchasing policies

Major challenges: Re-establishment of the company branding. Internal optimization of processes and structures within the Medico organization. Integrating the Sales and Marketing department better into the value added chain of the product creation. (i.e. product definition, Q&A, regulatory approval procedures, production forecasting, logistic handling) . Establishing a dual brand strategy for Medico and the daughter company Cardiac Impulse. General Management responsibilities for Cardiac Impulse. Entering into suitable international target markets (Germany, Japan, India, China, Asia, South America, Eastern Europe, Greece, Turkey, Middle East) through distributors.
A turnover growth from 15 Million Euro in 2000 to 25 Million Euro in 2003 had been achieved.
Job role:
Beauty and Fashion

Sales & Marketing Manager Europe, Middle East & Africa

March 1999 - October 1999

Guidant/Intermedics Europe

Belgium

March 1999 - October 1999

March 1999 - October 1999 Guidant/Intermedics Europe, Brussels, Belgium
(Continuation of previous function after acquisition of the company by Guidant)
Sales & Marketing Manager Europe, Middle East & Africa
Product range: Cardiac Rhythm Management (Bradycardia Pacemakers, Tachyarrhythmia Implantable Cardiac Defibrillators)
Reporting to VP Guidant Cardiac Rhythm Management
Major responsibilities: Integration of the Intermedics Sales Organisation into the Guidant structure
Sales Management of the region, P&L responsibility
Establishment and implementation of marketing strategies
Handling of international marketing budgets
Management of product launches
Job role:
Other

Area Sales & Marketing Manager Central/Eastern Europe & Scandinavia

February 1996 - February 1999

Sulzer Intermedics Europe SA

Belgium

February 1996 - February 1999

February 1996 - February 1999 Sulzer Medica/Sulzer Intermedics
Sulzer Intermedics Europe SA, Brussels, Belgium/Le Locle, Switzerland
Sulzer Osypka GmbH, Grenzach-Wyhlen, Germany
Area Sales & Marketing Manager Central/Eastern Europe & Scandinavia (incl. Switzerland & Austria)
Product range: Bradycardia pacemaker, ICDs, Electrophysiology/Ablation system
Reporting to the Sales Director Intermedics Europe


Major challenges: In 1996, I started to set-up new Intermedics sales structure (distributors and regional direct Intermedics employees) in Eastern Europe (Russia, Poland, Czech Republic and Slovakia, Romania, Bulgaria) . In this area Intermedics grew from around 2 Million Euro in 1996 to 10 Million Euro in 1999. The total turnover of the region Central/Eastern Europe & Scandinavia (incl. Switzerland & Austria) amounted around 20 Million Euro in 1999. Furthermore I managed the direct sales subsidiary in Switzerland, as well as distributors in Austria and Northern Europe/Scandinavia (Norway, Sweden, Finland and Denmark) . In March 1999, after the acquisition of Intermedics by the company Guidant, I was assigned to integrate the Intermedics EMEA Sales & Marketing organization into the Guidant organization. The total turnover of the EMEA region in 1999 was 60 Million Euro.
Job role:
Other

Marketing Analyst - Brady Pacing division

September 1994 - January 1996

Medtronic Europe SA/NV

Belgium

September 1994 - January 1996

September 1994 - January 1996 Medtronic Europe SA/NV, Brussels, Belgium
Marketing Analyst - Brady Pacing division
Key Account Management
Reporting to the Director Brady Pacing Division
Job role:
Other

Hired through interim agencies to companies

January 1993 - December 1993

Maastricht/Aachen Airport

Netherlands

January 1993 - December 1993

1993 Hired through interim agencies to companies in the Netherlands: - Maastricht/Aachen Airport
- Maastricht Expo & Congress Center (MECC)
- Ridder Brewery, Maastricht
- United Transport Service (UTS), Removal firm, Heerlen
Job role:
Other

Founded my own interim agency

January 1992 - December 1993

Young Professional Organizers

Netherlands

January 1992 - December 1993

January 1992 - December 1993 Young Professional Organizers (YPO), Maastricht, the Netherlands
Founded my own interim agency for services on short term project basis.
Job role:
Other

HUGO BOSS men's wear

January 1990 - December 1993

Deutsche Cargrill GmbH

Netherlands

January 1990 - December 1993

January 1990 - December 1993 HUGO BOSS men's wear, Maastricht, the Netherlands
Established an own company for Wholesale of HUGO BOSS
Region South of Netherlands, West Germany, East of Belgium
Job role:
Other

Part-time taxi driver

June 1990 - August 1991

Breko bv

June 1990 - August 1991

June 1990 - August 1991 Breko bv, Hoensbroek, the Netherlands
Part-time taxi driver (student job)
Job role:
Other

Internship

July 1991 - July 1991

Deutsche Cargrill GmbH

July 1991 - July 1991

July 1991 Deutsche Cargrill GmbH, Hamburg, Germany
Internship: Trade training and logistic study for a new factory
Job role:
Accounting and Auditing

Internship

June 1990 - August 1990

Habets Holland

June 1990 - August 1990

June 1990 - August 1990 Habets Holland, Vegetables and fruit export, Gronsveld, the Netherlands
Internship: Market research for export opportunities within the EMEA region
Job role:
Accounting and Auditing

Internship

June 1989 - June 1989

Medtronic bv

June 1989 - June 1989

June 1989 Medtronic bv, Kerkrade, the Netherlands
Internship: Production Planning & Control Department
Job role:
Accounting and Auditing

Education

City University Los Angeles

August 2001

August 2001

Doctorate, Marketing and to Services

United States

City University Los Angeles

January 1998

January 1998

Master's degree, Philosophy

United States

University of Maastricht

April 1995

April 1995

Master's degree, Business Economics

Netherlands

European University

December 1994

December 1994

High school or equivalent, International Business

Belgium

European Uiversity

December 1994

December 1994

Master's degree, International Management

Belgium

University of Maastricht

July 1992

July 1992

High school or equivalent, Business Economics

Netherlands

Law School

June 1992

June 1992

Bachelor's degree, Business Administration

Netherlands

The Netherlands Business School

June 1992

June 1992

Bachelor's degree, Business Administration

Netherlands

Nijenrode University

July 1991

July 1991

High school or equivalent, Business Administration

Netherlands

Sintermeerten College

July 1988

July 1988

Bachelor's degree, education

Netherlands

Skills

BUDGETS
Expert
BUDGETS
Expert
BUYING/PROCUREMENT
BUYING/PROCUREMENT
CARDIAC
Expert
CARDIAC
Expert
ELECTROPHYSIOLOGY
ELECTROPHYSIOLOGY
MARKETING
Expert
MARKETING
Expert
MEDICAL DEVICES
Expert
MEDICAL DEVICES
Expert
MILLION
Expert
MILLION
Expert
SALES
Expert
SALES
Expert
SALES MANAGEMENT
Expert
SALES MANAGEMENT
Expert
SECURITIES
Expert
SECURITIES
Expert

Languages

Dutch
Expert
English
Expert
French
Expert
German
Expert
Italian
Expert
Spanish
Expert