Edwardo El Ghazal, Digital Media & Marketing Specialist

Edwardo El Ghazal

Digital Media & Marketing Specialist

Freelance

البلد
المملكة العربية السعودية
التعليم
بكالوريوس, Business Marketing
الخبرات
13 years, 9 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :13 years, 9 أشهر

Digital Media & Marketing Specialist في Freelance
  • المملكة العربية السعودية - الرياض
  • أشغل هذه الوظيفة منذ يناير 2022

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Set up and optimize company pages within each platform to increase the visibility of the company's social content.
- Ensure that all user-generated content is moderated under each community's moderation policy.
- Complete multiple projects in collaboration with external advertising agencies.
- Improve return on investment by monitoring the budget and adjusting advertising activities.
- Develop new campaigns across various channels by conducting research and development.
- Design digital media campaigns aligned with business goals.
- Maintain a strong online company voice through social media.
- Suggest and implement direct marketing methods to increase profitability.

Senior Sales Manager في Teads Global
  • المملكة العربية السعودية
  • فبراير 2021 إلى يناير 2022

- Researched consumer purchasing behavior and market conditions to develop a sales strategy.
- Assessed costs against market price points and established structures to achieve the objectives.
- Developed an understanding of specific agency businesses and provide information to clients.
- Ensured the agency's needs were met by working closely with internal teams.
- Developed an understanding of products and services from a commercial perspective.
- Served as a media contact for the agency, serviced the agency, and met client needs.
- Provided media agencies with information about products and services.
- Developed a thorough understanding of the business as a whole.

Senior Sales Manager في Nabd App
  • المملكة العربية السعودية
  • سبتمبر 2016 إلى يناير 2021

- Served multinational and local agencies as well as a direct client database in Jeddah.
- Communicated with prospects through trade shows, cold calling, and local networking events.
- Researched consumer buying habits and market conditions to develop a sales strategy.
- Produced a status report and circulated it to the relevant departments.
- Ensured the needs of all clients are met in collaboration with internal teams.
- Comprehended specific agency businesses and provided information to clients.
- Provided media briefings to agencies, acted as a service agency and consulted with clients.
- Launched mobile inventory in the Kingdom of Saudi Arabia.
- Combined with volume rebates, this is the amount spent each year.
- Assisted with the closing of yearly deals between direct clients and media agencies.

Account Manager في Strategies International
  • الإمارات العربية المتحدة
  • مايو 2015 إلى سبتمبر 2016

- Created and executed ad campaigns reflecting client's vision, industry and budget.
- Ensured the development of relationships with publishers and online media agencies
- Analyze performance metrics and implemented strategic optimization solution.
- Managed AdWords / GDN & Facebook ads account for many clients.
- Cultivate relationships with publishers and online media agencies.
- Handling LVMH account along with many other luxury brands.

Advertising Manager في ITP - Publishing Group
  • المملكة العربية السعودية - جدة
  • يناير 2014 إلى مارس 2015

- Developed pricing strategies and plans to meet company objectives and customer needs.
- Evaluated new technologies to determine how they can be used to improve customer experience or increase sales.
- Produced status report that was effective in preparing and was also circulated to relevant departments.
- Presented Arabian Business - Timeout - CEO - Oil and Gas online platforms to the audience.
- Achieved yearly sales and spending objectives, as well as annual volume rebates.
- Developed a commercial understanding of products and services and introduced premium inventory and email blasts.
- Managed all multinational and local agencies in KSA, as well as introducing mobile inventory into the Kingdom.

Head of Sales في Ikoo Media - Jabbar Group Men
  • المملكة العربية السعودية
  • نوفمبر 2012 إلى يناير 2014

- Introduced premium inventory, VOD network & bring on video incremental reach.
- Assisted team members in establishing a more robust and closer relationship with clients through public relations.
- Assisted the team in taking the initiative and searching for new business opportunities.
- Achieved the yearly volume rebate as well as closing yearly deals and spending.
- Managed all multinational and local agencies in the Kingdom.
- Launched mobile inventory in the Kingdom.
- Set and achieved annual and quarterly targets for the sale of media.

Sales Manager في d1g.com
  • المملكة العربية السعودية - جدة
  • يوليو 2010 إلى نوفمبر 2012

- Obtained a deep understanding of products and services from a commercial standpoint.
- Provided clients with information about specific agency businesses.
- Maintained close contact with internal teams to meet the agency's needs.
- Represented media agencies concerning product and business offerings.
- Provided media briefs & Services to agencies and clients.

الخلفية التعليمية

بكالوريوس, Business Marketing
  • في Lebanese American University
  • سبتمبر 2010

Specialties & Skills

Strategic Thinking
Customer Care
Digital Media Sales
Social Media Marketing
Digital Marketing
Budgeting
Digital Marketing
Digital Media Sales
Social Media Marketing
Mobile Advertising
Communication Skills
Decision Making
Initiative & Problem Solving Ability
Analytical & Critical Thinking
MS-Office
Multitasking Abilities

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

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اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متوسط