REGIONAL COMMERCIAL MANAGER
Pfizer
Total des années d'expérience :21 years, 3 Mois
Regional Commercial Manager.
Manage team of KAM in my area of responsibility with sales objective 72 .M $.
Manage all Pfizer products portfolio (PIH and PEH) with all PVT customers.
Manage all commercial activities (KSA commercial plan, Marketing programs with Key accounts, Retail plan for key customers, Customer mapping and segmentation, …) for Pfizer across KSA with sales objectives 102 M $.
Agent managements and sales team support.
Market expansion and develop new opportunity for Pfizer teams and products to access more patients.
Provides innovative commercial solution and engage key accounts with long term partnership programs.
Ensure working with compliance to company policies and procedures.
Prepare an accurate forecasting yearly per product to ensure continuous supply and avoid any stock rupture and/or over stock.
Participate in yearly operating plan.
Matrix management and cross functional team work is a core business responsibility for commercial manager.
Recruitment new talents KAM.
Train and develop skills level for KAM.
Key account mapping per area and develop long term growth plan and strategic partnership for each Key account.
proactive market analysis and development of contingency plan for growth.
bottom line leadership responsibility and management for the Celebrex/Lyrica team (PVT and MOH) in
E.Z.
Initiated and led the Lyrica enlisting project in MOH formulary in the Saudi market securing $6M for
the first tender.
Awarded the Best Performance PVT area in PBU in 2012 after exceeding expectation and
overachievement by 108% and by 123% in 2011.
Selected by the company in 2011 to attend the hiring centre for new PSR in Egypt to attract new
talent for the company.
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Studied and prepared LRF for muscle relaxants to be introduced to the Saudi market as part of the
portfolio expansion program for Pain BU
Responsible for all the sales and marketing activities for the Celebrex/Lyrica team (PVT and MOH) in E.Z in
the Eastern Zone
Selected as the company representative in 2010 for performance and leadership excellence.
Manage Celebrex/Lyrica team (PVT and MOH) in E.Z 2008 and 2009.
2009 best achiever PVT sector D.M all over KSA with 117%.
Achieve highest growth and MS of Lyrica across KSA.
2008 best achiever D.M in PBU with 122%.
Best Achiever reward from Pfizer as second best achiever DM all over KSA.
Manage Zithromax/Neurontin line E.Z during 2007
Re-launch of Celebrex again to Saudi market.
Launch of Lyrica in Saudi market.
Manage Zithromax/Xalabrand line E.Z.
2006 best achiever Zithromax line.
2006 best achiever Xalabrand with 33% contribution for E.Z.
*Pharmacy manager and store manager during military service.
*Med rep at Novartis company Egypt for one year.
* Med. Rep at Pfizer Saudi for 5 years at Riyadh and Eastern province moved between private, Inst. MOH sectors.
Bsc. of Pharmacy from Tanta University 1996. Pharm-D from Tanta university 1999
Bsc of pharmaceutical science with clinical pharmacy practice