Chief Marketing Officer
SISMATIX Information Systems
Total years of experience :9 years, 4 Months
- Studied and analyzed software solution provider competition in the Egyptian market
- Developed a marketing strategy and defined the brand's position in the Egyptian market
- Determine pricing of programs and services
- Developed marketing plan, cost and elements of implementation
- Developed and implemented e-marketing plan
- Developed annual marketing calendar with its various elements and set timetable for each element
- Managed the implementation of plan activities, reviewed them, and identified deviations
- Monitored sales movement, identified variables, and add them to the marketing plan
- Reported and presented to the Board of Directors
Planned, developed, managed marketing strategies and achieved organizational objectives
Designed and built brands and products’ communication
Analyzed, built and managed complete and optimized customer lifecycle, achieved ultimate and high customer retention/benefit
Lead negotiations for cross industry partnerships
Analyzed and monitored competitive activities and consumer trends to identify business growth and footprint benchmarking
Articulated complex analytics based on predictive modelling coupled with qualitative and quantitative research which resulted in generation of more opportunities
Built lead generation methodology through oriented digital campaigns that reflect huge impact on sales performance
Drove innovative segmentation marketing utilizing in depth cluster analysis to ensure maximum traction in terms of results and optimum ROI
Structured management of advertising, promotional marketing activities and set annual calendar for each company according to its work activity
Monitored, reviewed and reported on all marketing activities / results to executive committee