Mirza Ali

• Built and continue to scale an integrated marketing ecosystem
Strategized and implemented the marketing infrastructure by establishing and continuously evolving digital,
offline and customer engagement channels - websites, social media, WhatsApp Business API, corporate
branding and marketing collateral.
• Developed integrated marketing strategy
Planned and executed annual marketing roadmaps aligned with business priorities across multiple product
categories and business units. Worked closely to translate objectives into measurable marketing initiatives.
• Strategizing content & AI assist
Developed communication strategies, content calendars and campaign across digital & offline medias.
Leveraged AI-assisted marketing tools for development and execution.
• Strengthened customer engagement
Designed & implemented official WhatsApp Business API creating structured & scalable communication
channels with architects, consultants, fabricators, developers and partners.
• Created experiential marketing initiatives
Led the strategy, planning and implementation of the Merint Experience Center as a flagship customer
experience environment showcasing brands integrated solutions.
• Corporate brand visibility
Developed PR strategies resulting in editorial coverage across Khaleej Times, Gulf News, Al Bayan and Al
Khaleej. Generated approximately AED 1 .2M+ in earned media value.
• Delivered measurable marketing outcomes
Implemented a structured digital content strategy across multiple channels resulting in:
• 65% increase in social media engagement
• 20+ integrated campaigns delivered
• 30, 000+ direct customer

• Built and continue to scale an integrated marketing ecosystem
Strategized and implemented the marketing infrastructure by establishing and continuously evolving digital,
offline and customer engagement channels - websites, social media, WhatsApp Business API, corporate
branding and marketing collateral.
• Developed integrated marketing strategy
Planned and executed annual marketing roadmaps aligned with business priorities across multiple product
categories and business units. Worked closely to translate objectives into measurable marketing initiatives.
• Strategizing content & AI assist
Developed communication strategies, content calendars and campaign across digital & offline medias.
Leveraged AI-assisted marketing tools for development and execution.
• Strengthened customer engagement
Designed & implemented official WhatsApp Business API creating structured & scalable communication
channels with architects, consultants, fabricators, developers and partners.
• Created experiential marketing initiatives
Led the strategy, planning and implementation of the Merint Experience Center as a flagship customer
experience environment showcasing brands integrated solutions.
• Corporate brand visibility
Developed PR strategies resulting in editorial coverage across Khaleej Times, Gulf News, Al Bayan and Al
Khaleej. Generated approximately AED 1 .2M+ in earned media value.
• Delivered measurable marketing outcomes
Implemented a structured digital content strategy across multiple channels resulting in:
• 65% increase in social media engagement
• 20+ integrated campaigns delivered
• 30, 000+ direct customer

• Drove Regional Marketing Growth
Spearheaded marketing strategies across India and the Middle East for multiple glass solution brands,
delivering 200+ campaigns across digital, trade, PR, events and offline channels.
• Managed High-Value Marketing Investments & agency partners
Managed annual marketing budgets of 700-800k AED across integrated marketing campaigns, product
launches and exhibitions, collaborating with mainline, media and specialist agency partners to deliver
integrated communications.
• Built Strong Channel Engagement
Developed dealer loyalty programs, engagement platforms and marketing initiatives that strengthened
relationships with 30, 000+ architects, designers and trade professionals.
• Strengthened Product Positioning & Market Presence
Led product launches, category creation campaigns and brand positioning initiatives while executing 15+
launch events and business conferences across 25+ cities.

Managed national & regional campaigns for leading multinational brands including Vodafone, ITC Foods
and TTK Healthcare.

Delivered branding and communication solutions for clients across FMCG, automotive and retail sectors.